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Apple Is Losing Over $1 Billion per Year on Streaming Service, Has 45 Million Apple TV+ Subscribers (Report)


Published on 2025-03-20 16:01:04 - Variety
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  • Apple TV+ is reportedly losing more than $1 billion per year as the company is spending $4.5 billion on content annually.

According to a report by The Information, Apple is incurring a loss of over $1 billion annually on its Apple TV+ streaming service, despite having amassed 45 million subscribers. The service, which was launched in November 2019, has been part of Apple's broader push into original content production. Despite the financial losses, Apple continues to invest heavily in high-profile shows and movies, aiming to compete with established streaming giants like Netflix and Amazon Prime Video. The report highlights that while subscriber numbers are growing, the costs associated with content creation and marketing are significantly high, leading to the substantial yearly deficit.

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[ https://www.msn.com/en-us/news/technology/apple-is-losing-over-1-billion-per-year-on-streaming-service-has-45-million-apple-tv-subscribers-report/ar-AA1BkUHF ]