The IndyCar Series has turned inward to improve the looks of the car that will replace its aging Dallara DW12 model in the coming years. Stemming from an offseason meeting held by Penske
The article from MSN discusses how IndyCar is collaborating with the renowned Italian design firm Pininfarina, specifically with designer Luca Bellini, to enhance the aesthetic appeal of its next chassis. This move aims to blend the high performance and safety requirements of IndyCar racing with a more visually appealing design, potentially attracting a broader audience and new manufacturers to the series. The partnership reflects IndyCar's strategy to not only focus on speed and technology but also on the visual allure of the cars, which could play a significant role in the sport's marketing and branding efforts. The new chassis design is expected to debut in the 2024 season, promising a fresh look while maintaining the essence of IndyCar racing.
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