Media and Entertainment
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Media and Entertainment
Source : (remove) : Nieman Journalism Lab
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Thu, December 5, 2024
[ Thu, Dec 05th 2024 ] - Nieman Journalism Lab
Back to the bundle

Back to the bundle


//media-entertainment.news-articles.net/content/2024/12/05/back-to-the-bundle.html
Published in Media and Entertainment on by Nieman Journalism Lab   Print publication without navigation

"If media companies can't figure out how to be the bundlers, other layers of the ecosystem — telecoms, devices, social platforms — will."

The article "Back to the Bundle" from NiemanLab, published in 2024, discusses the resurgence of bundled media offerings in the digital age. It explores how media companies are revisiting the traditional model of bundling content to attract subscribers, much like cable TV packages, but with a modern twist. The piece highlights how streaming services, news organizations, and other content providers are forming alliances to offer comprehensive packages that include news, entertainment, sports, and more, aiming to provide value through convenience and cost savings. This strategy is seen as a response to subscriber fatigue, where consumers are overwhelmed by the number of individual subscriptions they need to maintain. The article also delves into the potential benefits for consumers, such as reduced costs and simplified billing, as well as the challenges like content curation, pricing strategies, and the risk of diluting brand identity. Additionally, it touches on how these bundles might help smaller or niche publishers gain visibility by being part of larger, more attractive packages.

Read the Full Nieman Journalism Lab Article at:
[ https://www.niemanlab.org/2024/12/back-to-the-bundle/ ]

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