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Redstone Launches Media Company Focused on Authentic Israeli Stories

  //media-entertainment.news-articles.net/content/ .. ompany-focused-on-authentic-israeli-stories.html
  Published in Media and Entertainment on Monday, February 2nd 2026 at 11:37 GMT by socastsrm.com
      Locale: Not Specified, ISRAEL

NEW YORK - February 2nd, 2026 - Shari Redstone, the media executive previously at the helm of ViacomCBS, is making a significant foray back into content creation with the launch of Redstone Global, a new media company dedicated to producing and distributing nuanced and authentic stories about Israel. The venture, announced today, signals Redstone's personal passion project and a strategic move to fill what she perceives as a gap in global media representation.

For years, portrayals of Israel in mainstream media have been criticized for leaning heavily towards conflict-driven narratives, often overshadowing the country's rich cultural landscape, technological innovation, and diverse societal makeup. Redstone Global intends to counteract this perceived imbalance by commissioning and distributing content across multiple platforms - film, television, podcasts, and digital channels - all while prioritizing collaboration with Israeli creators and distributors.

"I am deeply committed to Israel and want to see its stories told with nuance and authenticity," Redstone stated in a press release. "Too often, the narratives surrounding Israel are one-dimensional and incomplete. Redstone Global will provide a platform for diverse voices and perspectives, ensuring that the complexities and richness of Israeli life are shared with the world." This sentiment echoes growing concerns within the Israeli creative community about the lack of control over how their nation is presented internationally. Many filmmakers and producers have expressed frustration at the tendency for international co-productions to prioritize politically charged themes over more humanistic stories.

The launch of Redstone Global isn't merely about presenting a 'positive' image of Israel, but rather a comprehensive one. The company aims to showcase the multifaceted nature of Israeli society, including the experiences of its Arab citizens, Ethiopian-Israeli community, and the diverse religious and political viewpoints present within the country. Initial reports suggest Redstone Global is actively seeking out projects that explore themes of social justice, technological advancements, artistic expression, and the everyday lives of Israelis.

Industry analysts predict that Redstone's experience and connections within the media landscape will be instrumental in the success of this venture. Her time at ViacomCBS, which oversaw the merger of CBS and Viacom, provided her with a deep understanding of content creation, distribution, and audience engagement. Moreover, her established relationships with streaming giants like Paramount+ (a former ViacomCBS property) and Netflix could provide Redstone Global with crucial distribution channels.

However, the venture also faces potential challenges. The Israeli-Palestinian conflict remains a highly sensitive and polarizing issue globally. Content created by Redstone Global will undoubtedly be scrutinized by pro-Palestinian advocacy groups and critics who may accuse the company of bias. To mitigate this, Redstone Global has reportedly committed to upholding journalistic integrity and ensuring a diversity of perspectives within its content portfolio, even those critical of certain aspects of Israeli policy. A key component of this strategy is fostering genuine partnerships with Israeli production companies representing a broad spectrum of viewpoints.

Several Israeli production houses have already expressed interest in collaborating with Redstone Global. "We've been looking for a partner who understands the importance of authentic storytelling and who is committed to sharing Israeli culture with the world," said Maya Cohen, CEO of a Tel Aviv-based production company specializing in documentaries. "Shari Redstone's vision aligns perfectly with our own, and we're excited to explore potential co-productions."

The company's strategy extends beyond traditional film and television. Redstone Global is also investing heavily in podcasts and digital content, recognizing the growing importance of these platforms in reaching younger audiences. They are planning a series of podcasts featuring interviews with Israeli artists, entrepreneurs, and thought leaders, offering a more intimate and personal glimpse into Israeli life. Additionally, the company intends to leverage social media platforms to share short-form documentaries and behind-the-scenes footage, creating a dynamic and engaging online community.

Redstone Global's long-term goals appear ambitious: to become the leading provider of Israeli content globally and to foster a deeper understanding and appreciation of Israel's culture and people. While navigating the complexities of the geopolitical landscape will be an ongoing challenge, Redstone's commitment and industry expertise position Redstone Global as a significant player in the evolving world of international media.