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The renowned British brand that risks alienating its loyal customers

The article from Express.co.uk discusses how a renowned British brand, known for its traditional and conservative image, has recently adopted "woke" marketing strategies. This shift includes promoting diversity, equity, and inclusion through its advertising campaigns, product lines, and corporate social responsibility initiatives. The brand's move has sparked a debate among its customer base, with some applauding the inclusivity while others criticize it as pandering to current social trends. The article highlights specific examples such as new product designs featuring diverse representations and partnerships with social justice organizations. It also mentions the backlash from traditional customers who feel alienated by these changes, questioning whether the brand's core identity is being compromised for the sake of appearing progressive.

Read the Full Daily Express Article at [ https://www.express.co.uk/news/uk/1981628/renowned-british-brand-goes-woke ]