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BenQ RD Programming Series

Mediahub and Ideally discover offline hobby revolution

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Australians are rediscovering the pleasure of analogue entertainment. From vinyl records and print magazines to live events, there's a clear appetite for media that offer consumers a tactile, immersive experience. Notably, some broadsheet publishers have ...
The article from Mumbrella discusses a new initiative by Mediahub and Ideally called "Discover Offline," aimed at encouraging Australians to engage in offline hobbies to combat the negative effects of excessive screen time. The campaign highlights the benefits of hobbies like painting, gardening, and knitting, which can improve mental health, reduce stress, and foster community connections. It features a series of advertisements showcasing individuals enjoying their hobbies, with a call to action for people to share their own offline activities. The campaign also includes a partnership with Lifeline Australia, where for every hobby shared, a donation is made to support mental health services, emphasizing the therapeutic value of offline activities.

Read the Full Mumbrella Article at:
[ https://mumbrella.com.au/mediahub-and-ideally-discover-offline-hobby-revolution-858682 ]