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Why the owner of UFC and WWE is having a moment

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Since merging WWE and UFC, TKO Holdings has expanded the possibilities for fight sports and entertainment with media deals, sponsorships, and events.
The article discusses the significant influence and current spotlight on Ari Emanuel, the CEO of Endeavor, which owns both UFC and WWE. Emanuel's moment in the spotlight is attributed to several factors: the successful merger of UFC and WWE into TKO Group Holdings, which has seen a surge in popularity and financial success, particularly with WWE's WrestleMania 40 setting new viewership records. Additionally, Emanuel's strategic decisions, like the high-profile acquisition of WWE and the subsequent management of its integration with UFC, have been pivotal. His approach to business, focusing on live events and media rights, has capitalized on the growing demand for live sports and entertainment content, especially in a time when traditional television viewership is declining. Emanuel's ability to navigate the complexities of the entertainment industry, his foresight in recognizing the value of combat sports and wrestling, and his aggressive expansion strategies have positioned him as a key figure in the sports and entertainment world, earning him recognition and a moment of widespread acknowledgment.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/why-the-owner-of-ufc-and-wwe-is-having-a-moment/ar-AA1y4yMA ]