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YouTube Viewing on TV Now Surpasses Mobile, Desktop in U.S.

//media-entertainment.news-articles.net/content/ .. g-on-tv-now-surpasses-mobile-desktop-in-u-s.html

Published in Media and Entertainment on Tuesday, February 11th 2025 at 12:04 GMT by Variety

🞛 This publication is a summary or evaluation of another publication
🞛 This publication contains editorial commentary or bias from the source
🞛 This publication contains potentially derogatory content such as foul language or violent themes

YouTube CEO Neal Mohan announced that YouTube TV viewing has surpassed mobile viewing for the first time, marking a significant shift in how content is consumed on the platform. This milestone was shared during a keynote at the MoffettNathanson’s 2025 Media, Internet and Communications Conference. Mohan highlighted the platform's evolution from a mobile-first to a TV-first experience, driven by the popularity of YouTube on connected TVs. He also discussed YouTube's strategy to support creators, Hollywood, and startups, emphasizing the platform's role in fostering a diverse content ecosystem. Mohan noted that YouTube's focus on creators has led to increased engagement, with creators now producing content that rivals traditional TV shows in terms of production quality and audience reach. Additionally, YouTube is expanding its offerings to include more premium content, live sports, and enhancing its advertising capabilities to better serve both viewers and advertisers.

Read the Full Variety Article at:
[ https://variety.com/2025/digital/news/youtube-tv-viewing-surpasses-mobile-ceo-neal-mohan-creators-hollywood-startups-1236300440/ ]