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Streaming-Era Commercials Invade Forbidden TV Territory: Presidential Debates, HBO Shows and Other Content Once Deemed Off-Limits

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  Print publication without navigation Published in Media and Entertainment on by Variety
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Nearly two decades ago, Speciale, then a senior media buyer at MediaVest who negotiated prices and terms for commercial time, approached TV networks with an intriguing idea: Why couldn't her company buy up an entire ad break,
The article from MSN discusses the increasing prevalence of commercials in areas of television that were once considered commercial-free sanctuaries. Traditionally, spaces like presidential debates, HBO shows, and other premium content were free from advertisements, providing viewers with an uninterrupted viewing experience. However, with the advent of the streaming era, this landscape is changing. Streaming services, facing financial pressures, are now inserting ads into previously ad-free content. This shift includes not only traditional commercials but also product placements and branded content within shows. The article highlights how this commercialization is affecting viewer experience, with examples like ads appearing during live events and even in the middle of critically acclaimed series. This trend reflects broader changes in the media industry, where the need for revenue is pushing companies to monetize every possible moment of screen time, potentially altering the viewer's perception of what was once considered premium, uninterrupted content.

Read the Full Variety Article at:
[ https://www.msn.com/en-us/entertainment/news/streaming-era-commercials-invade-forbidden-tv-territory-presidential-debates-hbo-shows-and-other-content-once-deemed-off-limits/ar-AA1zocNS ]