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The impact of virality: Balancing influence and integrity in digital platforms

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
The rise of problematic digital content cannot be analysed in isolation from the larger political economy of digital media.
The article from MSN discusses the phenomenon of virality on digital platforms, exploring how content can rapidly spread across the internet, influencing public opinion and behavior. It highlights the dual nature of virality: on one hand, it can empower individuals and movements by giving them a voice, as seen with viral social media campaigns or viral challenges that raise awareness for various causes. On the other hand, the article points out the potential downsides, including the spread of misinformation, the manipulation of narratives for political or commercial gain, and the erosion of content integrity. It delves into how algorithms designed to maximize engagement can inadvertently promote sensational or misleading content, thus challenging the balance between influence and integrity. The piece also touches on the responsibility of platforms to manage content responsibly, the role of fact-checking, and the need for digital literacy among users to navigate the viral landscape critically.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/technology/cybersecurity/the-impact-of-virality-balancing-influence-and-integrity-in-digital-platforms/ar-AA1zyNR0 ]