Exclusive: India raids ad giants GroupM, Dentsu and broadcasters body over price collusion, sources say

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Exclusive: India raids ad giants GroupM, Dentsu a .. oadcasters body over price collusion, sources say

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Exclusive: India raids ad giants GroupM, Dentsu and broadcasters body over price collusion, sources say

//media-entertainment.news-articles.net/content/ .. sters-body-over-price-collusion-sources-say.html

Published in Media and Entertainment on Tuesday, March 18th 2025 at 5:24 GMT by Reuters
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price collusion, people with direct knowledge told Reuters on Tuesday.

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The Indian government conducted raids on the offices of advertising giants GroupM and Dentsu, along with the Indian Broadcasting and Digital Foundation (IBDF), on March 18, 2025, investigating allegations of price collusion. The raids, which took place in Mumbai and other cities, were part of a broader probe into potential anti-competitive practices within the advertising sector. Authorities seized documents and electronic devices to examine whether these companies were involved in fixing advertising rates, which could lead to higher costs for advertisers and potentially limit market competition. The investigation also looked into the role of the IBDF, which represents major broadcasters, in possibly facilitating these practices. The outcome of these raids could have significant implications for the advertising industry in India, potentially leading to regulatory changes or fines if collusion is proven.

Read the Full Reuters Article at:
[ https://www.reuters.com/world/india/india-raids-ad-giants-groupm-dentsu-broadcasters-body-over-price-collusion-2025-03-18/ ]