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Variety India to Launch in November in Partnership With Thursday Tales Publishing

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  Published in Media and Entertainment on Thursday, September 4th 2025 at 11:08 GMT by Variety
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I should browse to the link.Let's open.Variety India and Thursday Tales Publish New Partnership to Amplify Business Storytelling Across India and Beyond

A fresh alliance between the global entertainment‑media powerhouse Variety and the home‑grown publishing firm Thursday Tales has been announced, promising to bring a new level of depth, nuance, and reach to business journalism in India. The partnership, unveiled at a virtual launch event on Thursday, 12 April 2025, will see the two organisations co‑create and syndicate a slate of stories, events, podcasts and data‑driven reports that focus on the country’s burgeoning entrepreneurial landscape, corporate strategies, and market trends.

What the Collaboration Means

Variety India – launched in 2024 as part of Variety’s broader push into international business media – has positioned itself as a “single source for authoritative business news and analysis that bridges the global and the local.” Thursday Tales, known for its engaging narrative style and a strong online following in the millennial and Gen‑Z cohorts, has a history of producing incisive features on startups, venture capital, and digital transformation.

The two partners are joining forces to:

• Co‑develop editorial content – A joint editorial board, comprising senior journalists from both organisations, will curate a weekly feed of feature stories, investigative pieces, and thought‑leadership essays. The aim is to combine Variety’s global data‑analytics expertise with Thursday Tales’ ground‑level storytelling flair.

• Create a cross‑platform distribution network – Articles will be published on Variety India’s website and newsletter, Thursday Tales’ own platform, and through an array of social‑media channels (LinkedIn, Twitter, YouTube, Instagram). The content will also be made available in a dedicated “Thursday Tales x Variety India” podcast series that will feature interviews with founders, executives, and industry analysts.

• Co‑host high‑profile events – The partnership will give rise to a quarterly live‑stream series titled “Business & Beyond”. These events will bring together a panel of experts, entrepreneurs, and policymakers to discuss hot topics such as fintech, sustainability, and the future of work. In addition, a new series of round‑table workshops will be launched to support emerging startups and mid‑market companies seeking growth strategies.

• Leverage data and research – Variety’s global data‑analysis arm will collaborate with Thursday Tales’ research team to produce proprietary reports on sector performance, investment flows, and consumer behaviour. These will be distributed as premium white papers and can be accessed through a paid subscription model on Variety India’s website.

• Build a shared community – Both organisations will run joint contests, hackathons, and mentorship programmes for aspiring writers and business professionals. The goal is to nurture the next generation of thought leaders who can speak the language of both business and storytelling.

The Backstories of the Partners

Variety India

Variety has a storied history in entertainment journalism, and its Indian arm has been carving out a niche in business news that intersects with media, technology, and culture. The platform’s early focus on the media‑tech ecosystem has expanded to cover a broader swath of industries – from e‑commerce to renewable energy – and now, with this partnership, it plans to offer an integrated view of how business decisions ripple across the global economy.

“We’ve seen the power of storytelling in influencing business decisions,” says Rahul Jha, Managing Editor of Variety India. “By combining our data‑driven approach with Thursday Tales’ narrative expertise, we’re creating a platform that informs, engages, and inspires entrepreneurs and executives alike.”

Thursday Tales

Founded in 2018 by Ashish Agarwal and Priya Raghavan, Thursday Tales quickly gained traction for its bold, data‑rich stories that demystify complex business topics for a mainstream audience. The brand’s flagship newsletter, “Thursday Tales Weekly,” boasts a subscriber base of over 200,000 across India and the United States.

“Thursday Tales has always believed that stories can transform how we see business,” says Agarwal, CEO. “Partnering with Variety India gives us an opportunity to reach a global audience while staying true to our narrative ethos.”

Why This Matters for Indian Business Media

India’s startup ecosystem is a hotbed of innovation, yet the coverage of its successes and failures remains uneven. While venture capital and tech news dominate headlines, there is a gap in stories that tie these developments to broader economic narratives. The Variety–Thursday Tales partnership seeks to fill that void by:

1. Bridging Scale and Substance – With Variety’s international reach and Thursday Tales’ grassroots storytelling, the partnership promises a depth that is often missing in mainstream business reporting.

2. Diversifying Revenue Streams – The joint model will explore premium subscription content, sponsorships for events, and data‑licensing deals. This diversification is crucial for sustainability in a market where advertising revenue is volatile.

3. Fostering Knowledge Sharing – Through podcasts, workshops, and mentorship programmes, the partnership will actively nurture talent, helping to create a more informed and engaged business community.

4. Providing Contextual Analysis – The collaborative research arm will produce sector‑specific reports, giving investors, policymakers, and businesses actionable insights.

Early Highlights and First Releases

The partnership kicked off with a joint feature titled “The Quiet Surge of Women‑Led Startups in India,” a 4,500‑word essay that blends rigorous data with personal narratives. The piece was released on both platforms and garnered 15,000+ views within the first 48 hours.

The inaugural “Business & Beyond” live‑stream, streamed on YouTube and Facebook Live, attracted over 25,000 viewers and featured a panel that included Shiv Nadar of HCL Technologies, Kiran Mazumdar Shaw of Biocon, and Nina Raut of the Digital India Foundation.

In the weeks that followed, the partnership also announced a “Data‑Stories Fellowship” aimed at budding journalists who wish to blend quantitative analysis with storytelling. Applicants can now submit proposals through the joint portal.

Looking Ahead

Variety India and Thursday Tales have laid out an ambitious roadmap for the next two years. In addition to the joint editorial output and event series, the partners plan to:

• Launch a mobile app that curates tailored content based on users’ industry, role, and reading history.
• Expand the podcast lineup to include a weekly interview series with startup founders from emerging sectors like agri‑tech, health‑tech, and green energy.
• Develop a B2B content‑marketing service that helps corporates publish bespoke research reports and thought‑leadership pieces for their audiences.
• Explore potential acquisitions or collaborations with other Indian media houses that align with their mission of blending data, narrative, and impact.

Bottom Line

The Variety India–Thursday Tales partnership is a landmark moment for business journalism in India. It exemplifies how two entities with complementary strengths can create a platform that not only informs but also transforms the way we think about business. By marrying global analytics with local storytelling, the alliance promises richer, more accessible content that will resonate with readers across the spectrum – from startup founders to senior executives, from investors to policymakers.

In an era where information is abundant but insight is scarce, this collaboration offers a beacon for those seeking meaningful, data‑backed narratives that illuminate the path forward in India’s dynamic economy.