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The Messy Modern Music Business, According to Larry Jackson

The article from The New York Times, published on December 13, 2024, discusses an interview with Larry Jackson, a music industry executive, on the Popcast podcast. Jackson, who has worked with artists like Drake, shares insights into the current state of the music industry, focusing on the evolving dynamics of artist-label relationships, the impact of streaming services, and the strategies behind artist branding and promotion. He reflects on his experiences with Drake, detailing how they navigated the complexities of the digital music era to maintain Drake's prominence. Additionally, Jackson touches on broader industry trends, including the rise of independent artists, the role of social media in music discovery, and the potential future directions for music distribution and consumption.

Read the Full The New York Times Article at:
[ https://www.nytimes.com/2024/12/13/arts/music/larry-jackson-popcast-interview-drake.html ]