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Twix and the Ying Yang Twins team up for Superbowl sweepstakes

The article from MSN discusses a unique collaboration between Twix and the hip-hop duo Ying Yang Twins for a Super Bowl sweepstakes. This partnership aims to leverage the cultural impact of both the candy brand and the music group, known for their hit "Wait (The Whisper Song)." The sweepstakes offers fans a chance to win a trip to the Super Bowl, with the promotion themed around the idea of "Left Twix" and "Right Twix," mirroring the duo's dynamic. The campaign includes social media engagement, exclusive merchandise, and a special performance by the Ying Yang Twins, blending the worlds of music, sports, and confectionery in a fun, interactive marketing strategy.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/celebrities/twix-and-the-ying-yang-twins-team-up-for-superbowl-sweepstakes/ar-AA1ydrgu ]