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TKO Finalizes Acquisitions Of IMG, On Location, And Professional Bull Riders

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TKO Group Holdings, Inc. ("TKO") (NYSE: TKO), a premium sports and entertainment company, today announced the close of its acquisition of IMG, On Location, and Professional Bull Riders ("PBR") from Endeavor Group Holdings, Inc. ("Endeavor") (NYSE: EDR).
TKO Group Holdings has completed the acquisition of IMG Academy, a premier sports education institution, and the Professional Bull Riders (PBR), enhancing its portfolio in sports and entertainment. The acquisition of IMG Academy, valued at $1.25 billion, was part of a deal that also saw the sale of UFC's PI to the same entity, with TKO retaining a 50% interest in the PI. Meanwhile, the PBR acquisition, valued at $1.5 billion, aims to expand TKO's reach into live events and media, capitalizing on PBR's established fan base and media rights. These moves are part of TKO's strategy to diversify and grow its business beyond traditional combat sports, integrating education, training, and new sports entertainment avenues.

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