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UK's biggest online publishers: Reddit growing fast, Mail sees sharp traffic drop

^{Published on 2024-12-12 02:24:18 - Press Gazette}
 

• Reddit has seen the biggest audience growth in a year among the 25 biggest website publishers in the UK, according to data provider Ipsos iris. The social media forum's audience was up by 48.2% in October compared to the same month the previous year, reaching 27.4 million people (internet population aged 15 and over) in the UK.

The article from Press Gazette, published in 2024, discusses the largest UK websites and publishers based on audience data from Ipsos iris for January 2024. It highlights that the BBC remains the UK's most popular website, with a significant lead over other publishers, reaching 41.1 million people. Reach, the publisher of the Daily Mirror and Express, ranks second with 37.7 million visitors, followed by Google at 37.5 million. The list includes a mix of traditional media outlets like News UK (The Sun and The Times) and DMG Media (Daily Mail), alongside tech giants like Microsoft and social media platforms like Meta (which includes both Instagram and Facebook). The data also shows a trend where social media platforms like TikTok and Snapchat are gaining ground, with TikTok reaching 25.6 million users. The article notes the continued dominance of established media brands in the digital space, while also pointing out the growing influence of tech and social media companies in capturing audience attention.

Read the Full Press Gazette Article at:
[ https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/uk-biggest-websites-publishers-2024/ ]

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