In the administration's first 100 days, the White House account on X saw more than 2 billion impressions, officials told Semafor.
The article from Yahoo News discusses former President Donald Trump's social media strategy and its impact, focusing on his use of Truth Social, a platform he launched after being banned from major social media sites like Twitter and Facebook following the January 6, 2021, Capitol riot. Despite his return to these platforms, Trump has continued to use Truth Social, where he has a significant following of 6.7 million users, although this number is considerably lower than his previous Twitter following of 88 million. The article highlights that Trump's posts on Truth Social often receive fewer interactions compared to his posts on X (formerly Twitter), where he has regained a large audience. It also notes that Trump's strategy involves using social media to maintain his influence and engage with his base, particularly as he campaigns for the 2024 presidential election. The piece suggests that while Trump's social media presence remains strong, the shift to Truth Social and the varying engagement levels across platforms reflect changes in his digital influence.
Read the Full Semafor Article at: [ https://www.yahoo.com/news/trumps-social-media-strategy-numbers-013959241.html ]
Media & Entertainment
Mon, May 5, 2025
