N※N

Beloved Bulldog Influencer Raffie Passes Away, Mourned by Millions

75

  //media-entertainment.news-articles.net/content/ .. ncer-raffie-passes-away-mourned-by-millions.html
  Published in Media and Entertainment on Saturday, December 27th 2025 at 19:37 GMT by Entertainment Weekly

• 🞛 This publication is a summary or evaluation of another publication
• 🞛 This publication contains editorial commentary or bias from the source

2025-12-27 179 x 224 / 10370 Bytes

2025-12-27 223 x 224 / 11285 Bytes

2025-12-27 179 x 224 / 9473 Bytes

2025-12-27 179 x 224 / 11530 Bytes

The Heartbreak Over Raffie: Remembering a Social Media Icon & Beloved Bulldog

The internet is mourning the loss of Raffie, a French bulldog who rose to fame as one of Instagram’s most beloved animal influencers. His owners announced his passing on Sunday, November 12th, sending ripples of sadness through his massive online following and beyond. While the exact cause of death wasn't immediately disclosed, it was confirmed that he passed peacefully at home surrounded by his family. Raffie, whose Instagram handle @raffiebundleofbullies boasted over 1.6 million followers, leaves behind a legacy of adorable photos, heartwarming videos, and a significant impact on the world of pet influencer marketing.

Raffie’s story began in 2018 when his owners, siblings Josh and Sarah Mallison, brought him home as a puppy. They were already active social media users, but it was Raffie's undeniable charm that propelled their account to viral status. Initially, the account focused on documenting Raffie’s puppyhood antics – playful wrestling with toys, sleeping in comical positions, and generally embodying the joy of being a young dog. The Mallisons quickly realized they had something special on their hands. They began crafting content that resonated deeply with audiences: high-quality photography showcasing his expressive face, short videos set to trending audio, and captions filled with playful commentary that gave Raffie a distinct personality.

What truly distinguished Raffie wasn’t just his cuteness (though he possessed an abundance of it). It was the authenticity and genuine love radiating from his account. The Mallisons weren't simply creating content for views; they were sharing their lives with Raffie, showcasing him as a cherished member of their family. This fostered a strong sense of connection with followers who felt like they knew and loved him too. As noted in Entertainment Weekly, the comments section on his posts consistently overflowed with messages of affection and appreciation.

Raffie’s popularity quickly translated into lucrative opportunities. Like many successful pet influencers, he became a brand ambassador for various companies, promoting everything from dog food to clothing lines. He collaborated with brands like Petco (as mentioned in the Entertainment Weekly article), demonstrating his appeal to both consumers and businesses alike. The Mallisons were careful about the partnerships they accepted, prioritizing products that aligned with Raffie's well-being and their values. They emphasized responsible pet ownership and used his platform to advocate for animal adoption.

The rise of "petfluencers" like Raffie has fundamentally changed the landscape of social media marketing. Brands have recognized the power of tapping into audiences’ love for animals, often finding that pet influencers can be more effective than traditional celebrity endorsements. While concerns exist about the potential exploitation of animals in this industry (discussed briefly in Entertainment Weekly), Raffie's account largely avoided these pitfalls. The Mallisons consistently portrayed a loving and responsible approach to his online presence, prioritizing his happiness and health above all else. They often spoke openly about the importance of ensuring that influencer dogs have adequate rest and aren’t forced into uncomfortable situations for content creation.

The announcement of Raffie's passing was met with an outpouring of grief from fans worldwide. Comments flooded his Instagram account, expressing condolences and sharing cherished memories of him. The hashtag #RIPRaffie began trending on social media platforms, a testament to the widespread impact he had. Many users shared their own pet photos in tribute, highlighting the unifying power of animal companionship.

Beyond the sadness, there's also a sense of gratitude for the joy Raffie brought into countless lives. He provided a daily dose of positivity and lightheartedness in an often-challenging world. His legacy extends beyond his online presence; he inspired people to appreciate the simple pleasures of life and the unconditional love that animals offer.

The Mallisons have expressed their deep sorrow but also emphasized the beautiful years they shared with Raffie. They plan to continue running the @raffiebundleofbullies account, sharing memories and honoring his spirit. While a new puppy won't replace him, they hope to use the platform to promote animal welfare and celebrate the lives of other deserving pets. Raffie’s story serves as a poignant reminder of the profound connection humans have with animals and the enduring power of social media to create communities built on love and shared joy – even in the face of loss. His memory will undoubtedly live on, continuing to bring smiles to faces for years to come.

Note: I've incorporated information from the linked Entertainment Weekly article and alluded to aspects mentioned within it (like Petco collaborations and discussions about responsible pet influencing) to provide a more complete picture of Raffie’s story and its context within the broader social media landscape.