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Long Beach Bookstore Faces Relocation Amid Financial Struggles

  //media-entertainment.news-articles.net/content/ .. e-faces-relocation-amid-financial-struggles.html
  Published in Media and Entertainment on Monday, February 9th 2026 at 1:36 GMT by Los Angeles Daily News
      Locales: California, UNITED STATES

LONG BEACH, CA - February 9th, 2026 - Casita Bookstore, a cornerstone of Long Beach's literary and community life for nearly three decades, is facing a critical juncture. The independent bookseller, known for its curated selection and vibrant community events, has announced it will relocate to a smaller space in an attempt to address mounting financial difficulties. While a difficult decision, owner Maureen Rozzelle emphasizes that the move is a proactive measure to ensure the bookstore's survival and continued service to the Long Beach area.

Founded in 1997, Casita Bookstore quickly became more than just a retail establishment; it evolved into a beloved gathering place, a sanctuary for book lovers, and a vital contributor to the city's cultural identity. For years, the store on 4th Street has hosted countless author readings, lively book clubs, and workshops designed to nurture a passion for reading across all ages. But the landscape for independent bookstores has become increasingly challenging, particularly in the wake of the COVID-19 pandemic and the escalating costs of doing business.

"The last few years have been incredibly tough," Rozzelle stated in a recent interview. "We weathered the initial pandemic closures and shifts to online shopping, but the resulting economic pressures, combined with rising rent and operational expenses, have created a perfect storm. We've explored every avenue, implemented cost-cutting measures, and sought assistance, but unfortunately, the accumulated debt has become unsustainable."

The decision to relocate wasn't taken lightly. The current 4th Street location, while spacious and accommodating, carries a significant financial burden. The new space, while considerably smaller, will offer substantially lower rent and operating costs, providing a crucial breathing room for the business. Rozzelle is actively searching for a location that, despite its reduced size, will retain the cozy, inviting atmosphere that has become Casita Bookstore's trademark. "We want to preserve the heart and soul of Casita," she explained. "It's not just about selling books; it's about creating a welcoming space where people can connect, discover new authors, and share their love of reading."

To facilitate the transition, a GoFundMe campaign was launched last week, aiming to raise $25,000. The funds will be used to cover essential relocation expenses, including moving costs, security deposits on the new space, and initial setup costs such as shelving and point-of-sale systems. The campaign has already garnered significant support, but additional contributions are crucial to reaching the goal.

The plight of Casita Bookstore highlights a broader trend affecting independent bookstores across the nation. Competition from large online retailers, the rise of e-books, and the economic fallout of the pandemic have created a challenging environment for these vital community institutions. Many bookstores have been forced to close their doors, leaving a void in local communities and diminishing cultural diversity.

Regular customer Sarah Chen, a long-time supporter of Casita, emphasizes the bookstore's irreplaceable role in Long Beach. "Casita isn't just a store; it's a gathering place, a source of inspiration, and a vital part of our neighborhood's character. Losing it would be a devastating blow to the Long Beach community. We need to rally around them and show our support."

The success of the GoFundMe campaign and the outpouring of community support will be pivotal in determining Casita Bookstore's future. Rozzelle remains optimistic, believing that with the help of loyal customers and the broader Long Beach community, the bookstore can navigate this challenging period and continue to thrive in its new location. The bookstore plans to host a series of events in the coming weeks to engage the community and raise awareness about the relocation efforts. Details will be announced on the bookstore's website and social media channels. This isn't just about saving a bookstore; it's about preserving a community hub and fostering a love of reading for generations to come.