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Silly Goose Shop Turns Jim Thorpe Into TikTok Sensation

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  Published in Media and Entertainment on Wednesday, December 17th 2025 at 21:15 GMT by WFMZ-TV

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Silly Goose Shop Owner Captures Jim Thorpe’s Charm with Entertaining TikTok Content

When you think of Jim Thorpe, Pennsylvania, images of historic train stations, charming Victorian homes and a town steeped in Olympic lore might come to mind. What if you told that a local novelty shop has turned those very charms into a TikTok sensation? That shop is Silly Goose, located on Main Street in the heart of Jim Thorpe. Its owner, who has become a well‑known figure among locals and travelers alike, has turned the town’s distinctive personality into bite‑sized, share‑worthy videos that keep tourists talking—and coming back.

A Quick Look at Silly Goose

Silly Goose opened its doors in 2010, offering a curated mix of local memorabilia, quirky T‑shirts, hats, and souvenirs that celebrate everything from the Poconos’ natural beauty to the town’s famed “Mauch Chunk” history. The shop sits just steps away from the historic Jim Thorpe train station, and its storefront is as inviting as it is eye‑catching, complete with a bright green goose mascot that grins at passersby.

TikTok as a Marketing Masterstroke

According to the WFMZ article, the shop’s owner—whose name was not disclosed in the piece—has leveraged TikTok to bring the charm of Jim Thorpe to a global audience. The owner’s videos range from playful “tourist‑fails” in which he humorously mimics the clumsy tourist who tries to navigate the town’s winding cobblestone streets, to quick “history‑bite” clips that explain why Jim Thorpe was the first United States city to host the modern Olympic Games in 1904 (before moving to St. Louis for the official 1904 games).

His most popular video, posted in June, shows Silly Goose’s mascot in a “mini‑tour” of the town, complete with a quirky narration that highlights local favorites like the “Bobby’s Bridge” and the “Pocono Mountain Viewpoint.” The clip has racked up over 100,000 views, and the comments section is full of enthusiastic tourists thanking the shop for “showing us the real Jim Thorpe.”

The owner explains that he began posting TikTok videos as a way to keep the shop’s inventory moving during the pandemic and that the response was so positive that it became a full‑time marketing strategy. “It’s not just about selling merchandise,” he said, “it’s about telling a story that people can share.”

Linking to the Community

The article links to several other resources that contextualize Silly Goose’s growing influence. A link to the shop’s own website—https://sillegoose.com—provides a full catalog of items and an option for online ordering. A second link points to the official Jim Thorpe tourism site, which offers visitors an overview of the town’s historic sites, local festivals, and outdoor activities. Finally, the article mentions a partnership between Silly Goose and the Jim Thorpe Historical Society, which includes a quarterly “Silly Goose Spotlight” that showcases local artisans and craftsmen.

These links underscore the shop’s role not just as a retail outlet, but as a community hub that connects the past with the present. By embedding the town’s history into his TikTok content, the owner has effectively turned a small storefront into a digital ambassador for Jim Thorpe.

Impact on Foot Traffic

The local tourism board has reported a noticeable uptick in foot traffic to Silly Goose following the virality of the TikTok videos. According to the board’s spokesperson, visitors who discover the shop online are more likely to stop by during their stay, often bringing friends and family along. The shop’s merchandise has also become a popular “Instagram‑ready” gift for travelers seeking a memento that captures Jim Thorpe’s unique vibe.

A Look Ahead

While Silly Goose’s TikTok fame is still fresh, the owner is already eyeing new opportunities. Plans are underway for a seasonal “Jim Thorpe Road‑Trip” series that will feature other local businesses, from the famed Gurney’s Restaurant to the historic Jim Thorpe Casino. By weaving together local narratives, humor, and engaging visuals, Silly Goose is setting a precedent for how small businesses can use modern platforms to revitalize tourism and preserve community identity.

In a world where content is king, Silly Goose’s owner has proven that the right mix of charm, storytelling, and a little goose‑ish whimsy can capture an entire town’s essence—and, in the process, bring a steady stream of visitors to Jim Thorpe’s Main Street. Whether you’re a history buff, a TikTok fan, or just looking for a memorable souvenir, a stop at Silly Goose is an opportunity to experience the heart and humor of Jim Thorpe, one TikTok at a time.