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How celebrities like Mark Wahlberg and Gwen Stefani are monetising spirituality through the Hallow app

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The article discusses how celebrities such as Mark Wahlberg and Gwen Stefani are leveraging their fame to promote and monetize spirituality through the Hallow app, a platform designed for prayer and meditation. Hallow has become the No. 1 Catholic prayer and meditation app, offering content that ranges from daily prayers to sleep meditations, all infused with Christian themes. Mark Wahlberg, known for his faith, has been actively involved in promoting the app, even participating in a Super Bowl ad campaign. Gwen Stefani, along with her husband Blake Shelton, has also contributed by providing voice recordings for prayers and reflections. The app's success is partly attributed to these celebrity endorsements, which help in reaching a broader audience, blending spirituality with the mainstream appeal of celebrity culture. This trend reflects a broader movement where spirituality is increasingly commercialized and integrated into everyday technology, making religious practices more accessible but also raising questions about the authenticity and commercialization of faith.

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