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'The Substance' and 'Flow' Thrive on VOD; French 'Ad Vitam' Leads Netflix Movies


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  "Flow," the Latvian animated film that has passed $3 million in theaters and is a leading contender for the Best Animated Feature Oscar, curiously skipped PVOD to go straight to $5.99 rentals. It is #4 at Fandango, an unusually high position for a non-PVOD/$19.99 rental there, and sixth at iTunes (it had initially placed fifth its first days out.)

The article from IndieWire discusses the recent success of two films, "The Substance" and "Flow," on Video on Demand (VOD) platforms. "The Substance," directed by Coralie Fargeat, has garnered attention for its unique narrative and strong performances, particularly by Demi Moore, who plays a fading actress seeking rejuvenation through a mysterious substance. The film has resonated with audiences, leading to robust VOD sales. Similarly, "Flow," a documentary exploring the global water crisis, has also thrived on VOD, driven by its timely subject matter and compelling storytelling. Both films illustrate the growing trend of VOD as a significant revenue stream for indie films, offering filmmakers a platform to reach broader audiences beyond traditional theatrical releases.

Read the Full IndieWire Article at:
[ https://www.indiewire.com/news/box-office/the-substance-and-flow-thrive-on-vod-1235084689/ ]

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