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India's antitrust raids on global media giants GroupM, Publicis, Dentsu ran through the night

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. roupm-publicis-dentsu-ran-through-the-night.html
  Print publication without navigation Published in Media and Entertainment on by Reuters
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India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global advertising agencies GroupM, Interpublic, Publicis and Dentsu, with raids continuing well past midnight into a second day on Wednesday,
India's antitrust watchdog, the Competition Commission of India (CCI), conducted extensive raids on the offices of major global media companies including GroupM, Publicis, and Dentsu, as well as local firms like EssenceMediaCom, Infiniti, and Mindshare. These raids, which began on Wednesday and extended into the night, were part of an investigation into potential anti-competitive practices within the digital advertising sector. The CCI's actions were spurred by allegations of collusion and price-fixing among these companies, which could be manipulating digital ad rates and stifling competition. The investigation also looks into whether these firms have been unfairly favoring certain platforms or publishers, potentially breaching competition laws. The raids involved the seizure of documents and electronic data, with officials working late into the night to gather evidence. This move underscores the increasing scrutiny on digital advertising practices globally, aiming to ensure a level playing field in the rapidly evolving digital economy.

Read the Full Reuters Article at:
[ https://www.msn.com/en-us/money/companies/indias-antitrust-raids-on-global-media-giants-groupm-publicis-dentsu-ran-through-the-night/ar-AA1BdiLM ]