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Tariff Shock May Drive Major Shift In Retail Media Spending

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Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, industry insiders say.
The article "Tariff Shock May Drive Major Shift In Retail Media Spending" by Kiri Masters, published on Forbes on April 8, 2025, discusses the potential impact of new tariffs on retail media spending. The tariffs, which are set to increase the cost of imported goods, could lead retailers to reevaluate their advertising budgets. As a result, there might be a significant shift in how retailers allocate their media spending, with a possible increase in investment in digital and in-store advertising to offset the higher costs of goods. The article suggests that this change could benefit companies that offer innovative advertising solutions, as retailers look for more cost-effective ways to reach consumers.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/kirimasters/2025/04/08/tariff-shock-may-drive-major-shift-in-retail-media-spending/ ]