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Entertainment 360 Names Kevin Rowe Senior VP of Content Development

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  Published in Media and Entertainment on Wednesday, November 12th 2025 at 20:16 GMT by Deadline.com

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Entertainment 360 Announces the Appointment of Kevin Rowe as Senior Vice‑President of Content Development

Deadline.com – November 2, 2025

In a move that has already begun to stir conversation across the television and streaming industries, Entertainment 360 (E360), the high‑profile media‑content venture launched earlier this year, revealed that former Warner Bros. Television executive Kevin Rowe will be joining the company in the capacity of Senior Vice‑President of Content Development. The announcement, posted on the Deadline website, comes with a brief bio of Rowe, a description of his new responsibilities, and a glimpse into the strategic direction the company is pursuing as it attempts to carve out a niche in an increasingly crowded marketplace.

A Strategic Hire

Kevin Rowe is widely regarded as a “content‑savvy architect” for his track record of shepherding critically acclaimed projects from the page to the screen. Prior to this announcement, Rowe served as Senior Vice‑President of Development at Warner Bros. Television, where he was credited with green‑lighting and overseeing the production of hit series such as The Night Shift, Echoes of the City, and the award‑winning anthology Reverie. His work has earned him multiple Emmy nominations, and he is celebrated for his ability to balance artistic integrity with commercial viability.

In his new role at E360, Rowe will be responsible for:

• Strategic Content Planning – Crafting a five‑year content pipeline that spans scripted dramas, comedy‑dramas, limited series, and original shorts tailored for both traditional broadcast and over‑the‑top (OTT) platforms.
• Talent Acquisition & Development – Building relationships with writers, showrunners, and creators to attract fresh, diverse voices and nurture long‑term projects.
• Cross‑Platform Integration – Ensuring that E360’s stories can be experienced across a spectrum of media, from linear television and streaming to emerging technologies such as virtual reality and interactive storytelling.
• International Expansion – Spearheading the company’s global content strategy, with a particular focus on the rapidly growing Asian and European markets.

“We are thrilled to welcome Kevin Rowe to our leadership team,” said Emily Zhao, CEO of Entertainment 360, in a statement released alongside the announcement. “His deep industry experience, coupled with a proven record of developing hits that resonate with audiences worldwide, makes him an ideal partner as we build a brand that is both culturally relevant and commercially successful.”

Entertainment 360’s Vision

Entertainment 360 was founded in 2023 by a consortium of seasoned industry veterans, including former executives from Sony Pictures, Amazon Studios, and Netflix. The company’s mission statement – “to deliver innovative, multi‑platform storytelling that connects with audiences on an emotional level, while providing creators the freedom and resources they need to bring their visions to life” – has guided its rapid growth.

E360 operates with a decentralized structure that allows for creative autonomy at the project level, while centralizing strategic oversight to maintain consistency with the brand’s core values. The company already boasts an impressive slate of projects in development, ranging from a dark‑comedy anthology set in an alternate 1950s America to a high‑budget science‑fiction epic that’s poised to become a major streaming event.

In the original Deadline article, readers were directed to a link that provided a deeper dive into E360’s inaugural series, Fathom, an environmental thriller set in the Great Barrier Reef. The series has already attracted significant attention, with a star‑studded cast that includes Sofia Patel, John “JJ” Hernandez, and an up‑and‑coming actor, Marcus D. The show’s development is scheduled to begin in early 2026, and it will be distributed across both E360’s proprietary streaming platform and select international broadcasters.

A Broader Industry Context

The announcement of Rowe’s arrival has been contextualized within broader industry trends that emphasize the importance of robust, quality content for sustaining viewership on streaming platforms. As competition intensifies, especially from new entrants such as TikTok’s foray into longer‑form content and emerging OTT services in China and India, E360’s leadership has underscored the necessity of a well‑curated content pipeline.

In a brief interview that followed the Deadline release, Rowe expressed his enthusiasm for working in a startup environment where “there is a real chance to shape the brand’s voice from the ground up.” He also highlighted the importance of “building diverse creative teams,” noting that E360’s slate is already inclusive of projects led by women, people of color, and LGBTQ+ creators. This commitment to diversity aligns with the company’s stated goal of achieving representation both on and off screen, a strategy that has already proven successful for other media entities looking to attract younger, socially conscious audiences.

Linked Resources

The Deadline article linked to several external resources, including:

1. E360’s Press Kit – A PDF that outlines the company’s mission, financial backing, key leadership hires, and a list of current projects in development.
2. Kevin Rowe’s LinkedIn Profile – Providing a detailed career trajectory, endorsements, and a selection of projects he has overseen, which serves to validate the claims of his expertise.
3. The “Fathom” Series Teaser Trailer – A short video clip that showcases the visual style and thematic focus of the show, giving readers a tangible sense of the type of content E360 aims to produce.

These additional materials helped Deadline’s readers get a more comprehensive view of how E360 is positioning itself within the competitive content landscape and what kind of creative environment Rowe will be shaping.

Conclusion

In the competitive arena of television and streaming, strategic hires are often as critical as the content itself. Kevin Rowe’s appointment to Entertainment 360’s senior leadership team underscores the company’s commitment to building a strong creative foundation while ensuring that its content strategy remains both innovative and commercially viable. With Rowe’s extensive experience in developing successful series and his proven track record of fostering talent, E360 appears poised to accelerate its growth and carve out a distinctive voice in the global entertainment market. The industry will no doubt be watching closely as the company’s slate takes shape in the coming months, and as Rowe begins to translate his vision into the next generation of storytelling.