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Guggenheim Brothers Media Teams With Abu Dhabi's Ethmar International Holding On Investment Fund

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  Published in Media and Entertainment on Thursday, January 8th 2026 at 9:36 GMT by Deadline.com

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Abu Dhabi, UAE & Los Angeles, CA - January 8th, 2026 - In a significant move for the global media landscape, Ethmar Holding, a prominent Abu Dhabi-based investment firm, and Guggenheim Brothers Media (GBM), the rapidly expanding entertainment company, today announced the launch of the Ethmar-GBM Fund. The \$200 million fund is strategically designed to invest in and nurture the next wave of content creation and distribution businesses, spanning film, television, digital media, and enabling technologies.

The partnership leverages Ethmar Holding's substantial financial resources and commitment to diversifying its portfolio with GBM's keen eye for identifying promising ventures and proven operational expertise. The fund's inception signifies a growing trend of investment flowing into content creation as demand for diverse and engaging storytelling surges across the globe.

"This fund isn't just about capital; it's about fostering innovation and empowering storytellers," stated Joey Guggenheim, CEO of GBM, during a press briefing held simultaneously in Los Angeles and Abu Dhabi. "We see an incredible opportunity to support companies that are pushing the boundaries of content creation and reaching audiences in new and exciting ways. We are looking beyond established studios and focusing on disruptive forces."

Andy Guggenheim, Chief Investment Officer of GBM, elaborated on the investment strategy, outlining a focus on companies possessing strong intellectual property (IP) and demonstrably scalable business models. "The content market is becoming increasingly competitive," he explained. "Sustainable success requires not only compelling stories but also efficient production, smart distribution, and the ability to adapt to evolving consumer habits. We'll be prioritizing investments in businesses that check all those boxes."

Khalifa Al Mansouri, CEO of Ethmar Holding, highlighted the strategic alignment of the partnership. "Ethmar Holding is committed to contributing to the growth of the creative economy," he said. "Our investment in the Ethmar-GBM Fund reflects our confidence in the future of media and entertainment and our belief that this collaboration will generate significant returns for our investors while championing innovation. We are particularly interested in supporting projects that can bridge cultural divides and resonate with global audiences."

The fund is expected to concentrate on early to mid-stage companies, providing crucial capital for scaling operations, expanding content libraries, and penetrating new markets. While the geographical focus is global, the fund will pay particular attention to emerging markets and regions with untapped creative potential. Sources close to the fund indicate a significant portion of investments will be directed towards companies developing new technologies like AI-powered scriptwriting tools, virtual production facilities, and next-generation distribution platforms.

Industry analysts predict that the Ethmar-GBM Fund will face considerable competition from other venture capital and private equity firms increasingly eyeing the content sector. However, the combination of Ethmar's financial backing and GBM's operational expertise gives the fund a distinct advantage. GBM's existing portfolio, which includes investments in several independent film and television projects, provides a valuable network and a track record of successful deal-making.

This fund launch arrives at a pivotal moment for the entertainment industry. The proliferation of streaming services and the rise of short-form video content have created both opportunities and challenges for content creators. The demand for fresh, original content continues to grow, and the Ethmar-GBM Fund aims to capitalize on this demand by supporting companies that are positioned to thrive in the new media landscape.

Looking ahead, both Ethmar Holding and Guggenheim Brothers Media express optimism about the fund's potential. They anticipate announcing their first investments in the coming months and are confident that the Ethmar-GBM Fund will become a leading force in shaping the future of content creation and distribution.