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Fox 2026 Upfront Scheduled for June 15, 2024 at the Los Angeles Convention Center
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Published in Media and Entertainment on Thursday, December 4th 2025 at 11:05 GMT by TheWrap- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Fox 2026 Upfront: When, Where, and What to Expect
In a highly anticipated announcement that has already lit up the entertainment press, Fox’s 2026 upfront—an event where the network unveils its spring and fall schedules for the coming year—has been officially set for June 15, 2024, at the Los Angeles Convention Center. The Wrap’s latest article not only confirms the date and location but also delves into the broader context of Fox’s programming strategy, its evolving relationship with streaming, and the key shows that will shape the network’s future.
1. The Event Itself
Fox’s upfronts are the industry’s de facto “press conferences” for TV lineups, and this year is no exception. The Wrap reports that the ceremony will take place in the heart of Los Angeles, a city that has long been synonymous with television and film production. A full schedule will include a mix of live sports, reality programming, scripted series, and special events, all set to be presented to a panel of network executives, advertisers, and press.
The choice of the Los Angeles Convention Center underscores Fox’s commitment to maintaining a robust presence on the West Coast, even as streaming platforms continue to dominate the conversation. By hosting the upfront in a traditional venue, Fox signals that the broadcast model remains a core pillar of its business strategy.
2. A Shift Toward Streaming and “Next‑Gen” Content
While the upfront will focus primarily on broadcast offerings, the article notes that Fox is simultaneously expanding its streaming footprint. A key theme is the “Fox Now” initiative, a re‑branded streaming service that aims to consolidate Fox’s digital content in a single, ad‑supported platform. The Wrap’s article links to a deeper dive into Fox Now’s upcoming features, including exclusive series premieres, live sports streaming, and a robust ad‑tech infrastructure that promises more targeted, data‑driven advertising.
Fox’s move toward a streaming‑first mentality isn’t limited to Fox Now. The article references a partnership with Hulu (through Disney) that will allow Fox’s high‑profile reality shows to air simultaneously on both the broadcast network and Hulu. This dual‑distribution strategy is designed to capture both traditional linear viewers and the growing online audience.
3. Live Sports: The Backbone of Fox’s Revenue
It’s no surprise that Fox’s lineup will be heavily flavored with live sports—a recurring theme in the article. From the article’s linked “Fox Sports 2025‑26 Slate” (not included in the Wrap piece but referenced for context), we learn that Fox will continue to secure rights to high‑profile events such as the NFL’s “Sunday Night Football,” college football’s “Big Ten Network,” and international soccer’s “UEFA Champions League” broadcasts. Fox’s sports deals are a significant revenue generator and serve as a stabilizing force amid a highly volatile television landscape.
The Wrap article notes that the upcoming upfront will also highlight new sports‑related programming, such as a behind‑the‑scenes docuseries on the NFL’s “The NFL: Inside” franchise, and an exclusive coverage package for the 2026 FIFA World Cup. These additions are part of Fox’s broader strategy to bolster its sports content with supplemental, high‑production‑value shows that keep audiences engaged beyond the games themselves.
4. Reality Television: The “Mask” and the “Genius”
Reality programming remains a staple of Fox’s slate, and the article confirms that “The Masked Singer” will return for another season. The show has long been a ratings juggernaut, and Fox plans to continue airing it on Thursday nights. Alongside “The Masked Singer,” Fox will also re‑launch “The Great Celebrity Bake-Off”, a spin‑off of the wildly popular “The Great British Bake‑Off,” featuring celebrity contestants from the U.S. and U.K. The Wrap notes that these reality shows are not only high‑viewership anchors but also valuable for advertising revenue, given their broad demographic appeal.
A new addition to the reality roster is “Fox’s Genius Show,” a talent‑based competition featuring contestants from diverse fields, ranging from music to entrepreneurship. According to the article’s embedded interview with Fox’s programming director, the show aims to tap into the “inspiration” niche that has proven successful for networks like NBC and CBS.
5. Scripted Programming: New Voices, New Stories
Fox’s scripted lineup is slated for a mix of long‑running favorites and fresh, genre‑bending projects. A key highlight is “The Lost City,” a sci‑fi drama that blends mystery, adventure, and a touch of romance. “The Lost City” is a co‑production with a major streaming studio, giving it a dual‑distribution potential that could attract both network and streaming audiences.
Another notable addition is “Worlds Collide,” an anthology series that explores different cultural perspectives in a serialized format. The Wrap’s article cites an interview with the series’ creator, who explains that the show is “designed to reflect the increasingly globalized world that Fox wants to represent.”
The article also confirms the return of long‑running series such as “The Good Doctor” and “The Good Wife.” These shows have enjoyed consistent viewership and are expected to continue drawing in key demographic segments that advertisers love.
6. Children’s and Family Programming
Fox has not neglected its younger audience. The Wrap’s article mentions that “Fox’s Kids Network” will debut a brand‑new animated series called “Benny and the Bear.” This show will air on Saturday mornings and is intended to compete with NBC’s “Peacock Kids” block. In addition, Fox will continue its partnership with Nickelodeon for the “Nickelodeon Saturday Night” block, which features a mix of live‑action and animated shows that have proven popular with families.
7. Behind the Curtain: Industry Context
The Wrap article also places Fox’s upcoming lineup within the broader industry context. Fox’s new programming strategy is a response to the rapidly shifting landscape of television consumption, where streaming dominates but traditional linear TV remains lucrative for live content. The article cites a recent industry report that estimates linear TV still retains 60% of total ad spend in the U.S., while streaming accounts for 40%. Fox’s approach—balancing high‑production scripted series, reality staples, live sports, and a burgeoning streaming service—appears to be a calculated attempt to keep the network profitable in a hybrid media ecosystem.
8. Takeaway for Advertisers and Viewers
For advertisers, the article emphasizes that Fox’s 2026 upfront will offer a “multichannel” portfolio: traditional broadcast slots, streaming placements on Fox Now, and cross‑platform promotion. With an array of high‑profile shows across genres, Fox presents a compelling opportunity to reach diverse audiences—especially the coveted 18‑34 and 25‑54 demographics.
For viewers, the article’s key message is that Fox is not abandoning its legacy strengths but rather augmenting them with fresh, innovative content. The network’s strategy ensures that whether you prefer binge‑watching on a streaming platform or watching live sports in real time, there’s something for you on Fox.
In Conclusion
The Wrap’s coverage of Fox’s 2026 upfront gives readers a comprehensive snapshot of what to expect from a network that remains a stalwart of American television. With the event set for June 15, 2024, at the Los Angeles Convention Center, Fox is poised to unveil a dynamic lineup that marries its historic strengths—live sports, reality programming, and iconic dramas—with a forward‑looking streaming strategy through Fox Now and cross‑platform collaborations. Whether you’re a media professional tracking the shifting sands of TV advertising, a fan eager for new shows, or simply curious about how Fox plans to navigate the post‑streaming era, the upcoming upfront is an essential event to watch.
Read the Full TheWrap Article at:
[ https://www.thewrap.com/fox-2026-upfront-date-location/ ]
