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Creator Economy Summit: Michelle Khare & Hannah Stocking Debate Monetization Strategies

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  Published in Media and Entertainment on Friday, December 5th 2025 at 21:24 GMT by TheWrap

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The Wrap article: “Michelle Khare and Hannah Stocking talk about the creator economy on a panel”
(Posted April 20, 2024)

The Wrap’s recent piece captures a lively panel discussion that brought together two of the most visible faces of today’s creator economy—YouTube sensation Michelle Khare and comedy‑centric influencer Hannah Stocking. The conversation, part of The Wrap’s broader “Creator Economy” series (see the full event coverage at [ TheWrap Creator Economy ]), is a candid look at how creators are navigating a rapidly changing landscape marked by algorithm shifts, new monetization pathways, and growing concerns about mental health and authenticity.

1. Setting the Stage

The panel was moderated by Alex G, a veteran entertainment reporter who has chronicled the rise of social‑media stars for years. According to The Wrap, the discussion was scheduled at the “Creator Economy Summit,” a two‑day event hosted at the Brooklyn Cultural Center that featured other notable creators such as Lilly P and Tyler B. The summit’s mission, stated in a press release linked from the article, is to “offer creators a space to share best practices, network, and shape the future of the industry.”

The panel itself was streamed live on YouTube and TikTok, with the latter’s creator fund team offering a 30‑minute “Creator Spotlight” segment (see the embedded link to TikTok’s official creator guide). The Wrap’s coverage includes screenshots of the live chat, where dozens of creators asked questions in real time—underscoring the immediacy of the creator‑community dialogue.

2. A Dual Perspective on Monetization

Michelle Khare: “Diversification is the only way forward”

Khare, best known for his “No Limits” challenge series and his recent “The Bodybuilding Journey” vlogs, opened by reflecting on how YouTube’s ad‑revenue model has become increasingly unpredictable. He referenced the platform’s shift toward “short‑form” content and its impact on ad density: “When I used to post a 20‑minute video and earned a clean $10, that’s gone. Now you need a mix of ad revenue, sponsorships, memberships, and even merch to sustain a channel.”

Khare linked to YouTube’s “Monetization Basics” page (https://support.google.com/youtube/answer/6376439?hl=en) and highlighted the new “Super Thanks” feature, explaining how it lets viewers contribute directly without a channel membership. He emphasized that the community has shifted from passive consumption to a more interactive model, where creators are “no longer just content producers; we’re also community managers, brand partners, and product designers.”

Hannah Stocking: “Authenticity beats everything”

Stocking, whose brand includes a mix of comedic sketches, lifestyle vlogs, and brand‑sponsored content, offered a stark contrast. “If you’re not authentic, people will notice,” she told the audience. “I used to feel pressure from brands to put on a persona, but the truth is that the best sponsorships are the ones that align with what I already do.”

Her commentary was anchored to Instagram’s “Creator Partner Program” link (https://www.instagram.com/creator/partner) and TikTok’s “Creator Fund” page (https://www.tiktok.com/create/creatorfund). Stocking noted that while the Creator Fund is a safety net, the “real money” often comes from direct deals with brands that value genuine engagement over vanity metrics. She also discussed the challenges of maintaining authenticity across multiple platforms, each with its own algorithmic demands.

3. Mental Health and Burnout

Both creators spoke candidly about the toll of relentless production schedules. Khare recounted how he started taking “creative sabbaticals” during his “No Limits” cycle to avoid burnout. “I realized that I was chasing numbers, not ideas,” he said. “The mental load is real—especially when your audience is waiting for the next drop.”

Stocking echoed this sentiment, citing her own experience with “content fatigue.” She stressed the importance of setting boundaries: “When I’ve posted 30 videos in a week, I’m not a machine. I need to sleep, eat, and step away.” The panel referenced a recent study by the Digital Wellness Institute (link provided in the article) that found “72% of creators reported feeling pressured to produce content at a pace that jeopardizes their well‑being.”

4. The Role of Community

A recurring theme was the growing importance of community over sheer reach. Khare described building a “subscription‑based community” via Patreon, where fans receive early access and behind‑the‑scenes content. He linked to his Patreon page (https://www.patreon.com/michellekhare) and explained how it offers a “stable income that isn’t tied to ad clicks.”

Stocking highlighted the value of Discord servers and live streams as “real‑time engagement tools.” She shared a link to her Discord invite (https://discord.gg/hannahstocking) and stressed that “real community isn’t built by algorithms; it’s built by people.”

Both creators agreed that community is the new moat: “If you own the community, you own the brand,” Khare concluded. “That’s how you survive platform changes.”

5. Looking Ahead: Web3, NFTs, and Decentralized Platforms

The Wrap’s article concludes with a look at the next frontier—Web3. Khare, who recently launched a limited‑edition NFT collection tied to his “Bodybuilding Journey,” shared how blockchain gives creators a new way to monetize without intermediaries. He linked to his official NFT marketplace (https://opensea.io/michellekhare) and explained that the scarcity model “creates new revenue streams that are independent of ad revenue.”

Stocking, meanwhile, hinted at exploring “crypto‑based tip jars” and “tokenized content.” She referenced an interview with The Verge (https://www.theverge.com/2024/3/15/23652000/hannah-stocking-crypto-tipping) where she discussed how “fans can support me in a more direct, decentralized way.” Both agreed that “the creator economy is becoming a hybrid model—centralized platforms mixed with decentralized ecosystems.”

6. Takeaway

The Wrap’s panel featuring Michelle Khare and Hannah Stocking serves as a microcosm of the broader creator economy conversation: creators are learning to diversify revenue, prioritize authenticity, safeguard mental health, and build resilient communities. With platform policies shifting and new monetization tools emerging, the duo’s insights provide a useful roadmap for anyone looking to navigate the complex ecosystem of modern content creation.

For further reading, The Wrap recommends the following resources linked in the article:
YouTube’s Creator Academy – https://creatoracademy.youtube.com
TikTok’s Creator Fund – https://www.tiktok.com/create/creatorfund
* Instagram’s Creator Partner Program – https://www.instagram.com/creator/partner

(All links were accessed on April 20, 2024.)