Media and Entertainment
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Media and Entertainment
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New media company "ATM" launches to give executives control of their coverage


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Published in Media and Entertainment on by Axios   Print publication without navigation

A new media company called At The Moment Media (ATM) is launching Tuesday to give executives across the media, entertainment, advertising, publishing and technology industries the ability to pay for cutting-edge video coverage of their executives,

New media company ATM (According to the Media) has launched with the aim of allowing executives to have control over their media coverage by providing them with a platform to directly share their perspectives and news. Founded by former Wall Street Journal reporter Christina Passariello and ex-Financial Times editor Matthew Garrahan, ATM seeks to address the dissatisfaction among business leaders with traditional media portrayals. The company offers a subscription-based model where executives can post updates, articles, and multimedia content, which is then distributed across ATM's network and potentially to other media outlets. ATM's approach is to foster a more transparent and direct line of communication between business leaders and the public, potentially reshaping how corporate news is disseminated and consumed.

Read the Full Axios Article at:
[ https://www.msn.com/en-us/money/companies/new-media-company-atm-launches-to-give-executives-control-of-their-coverage/ar-AA1FaKsr ]

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