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Idol brand rankings: Blackpink and BTS lead again in November

The article from The Daily Star discusses the latest rankings in the Korean Business Research Institute's monthly brand reputation rankings for November, where Blackpink and BTS continue to dominate the music scene. Blackpink maintained their lead with a brand reputation index of 6,137,667, showcasing their strong influence in the industry. BTS followed closely with a score of 6,073,117, despite their ongoing military service commitments. The rankings are determined by analyzing consumer participation, media coverage, interaction, and community indexes. Other notable mentions include NewJeans, IVE, and Lim Young-woong, who also made significant impacts in the rankings. The article highlights how these rankings reflect the groups' popularity and influence in the K-pop industry, even amidst various challenges like military enlistment.

Read the Full The Daily Star Article at [ https://www.thedailystar.net/entertainment/music/news/idol-brand-rankings-blackpink-and-bts-lead-again-november-3763746 ]