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Channel 4 strikes new festive deal with Beaverbrooks for its content alongside UKTV and WBD with Republic of Media

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Channel 4 Sales today announces it has partnered with Republic of Media for a festive campaign by jewellers, Beaverbrooks, which marks the 24th deal in 2024 as part of its ad sales representation for UKTV and Warner Bros. Discovery.
Channel 4 has entered into a new festive partnership with Beaverbrooks, a luxury jewelry retailer, to enhance its Christmas programming. This deal includes a special episode of "The Great British Bake Off: An Extra Slice" where contestants will create jewelry-inspired cakes, and a unique "Gogglebox" episode where viewers will watch and comment on Christmas TV ads, including Beaverbrooks' campaign. Additionally, Channel 4 will feature Beaverbrooks' branding across its digital and social media platforms, and the partnership extends to UKTV and Warner Bros. Discovery (WBD), with Beaverbrooks also sponsoring content on these networks. This collaboration aims to blend luxury retail with festive entertainment, offering viewers a mix of holiday cheer and high-end product placement.

Read the Full Channel 4 News Article at [ https://www.channel4.com/press/news/channel-4-strikes-new-festive-deal-beaverbrooks-its-content-alongside-uktv-and-wbd ]