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Generative AI, Celebrity Deepfakes & Digital Replicas: A Special Report

The article from Variety discusses the growing trend of generative AI in creating celebrity deepfakes and digital replicas, highlighting both the opportunities and challenges this technology presents. It explores how AI is being used to digitally resurrect deceased celebrities for performances, like the virtual concert featuring ABBA's digital avatars, and how companies like Soul Machines are crafting digital twins of stars like Mark Tuan for interactive fan experiences. The piece also addresses the ethical and legal concerns, including issues of consent, compensation, and the potential for misuse, as seen with unauthorized deepfake videos of Tom Hanks and Gayle King. Industry leaders like those from CAA and WME are navigating this new landscape by establishing guidelines for AI usage, focusing on protecting artists' rights while exploring commercial opportunities. The article underscores the need for a balanced approach to ensure that while AI can enhance entertainment, it does not infringe on personal rights or lead to deceptive practices.

Read the Full Variety Article at:
[ https://variety.com/vip-special-reports/generative-ai-celebrity-deepfakes-digital-replicas-special-report-1236218083/ ]