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Hub report suggests TV ecosystem getting more complex

The article from MSN discusses the evolving complexity of the television ecosystem as highlighted in a recent Hub report. It points out that the traditional TV landscape, once dominated by a few major networks, has now fragmented into a myriad of streaming services, cable, satellite, and over-the-air options. This diversification has led to an overwhelming choice for viewers, with content spread across numerous platforms like Netflix, Hulu, Disney+, and others, each vying for exclusive content to attract subscribers. The report suggests that this complexity is not only challenging for consumers in terms of decision-making but also for content creators and advertisers who must navigate this splintered market to reach their audience effectively. Additionally, the rise of ad-supported streaming tiers and the integration of FAST (Free Ad-Supported Streaming TV) channels further complicates the viewing experience, making it harder for viewers to find what they want to watch amidst a sea of options.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/hub-report-suggests-tv-ecosystem-getting-more-complex/ar-AA1vnc94 ]