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Media Capital Technologies Taps Jordan Lichtman as Chief Operating Officer, General Counsel (EXCLUSIVE)

  //media-entertainment.news-articles.net/content/ .. operating-officer-general-counsel-exclusive.html
  Published in Media and Entertainment on Tuesday, November 4th 2025 at 15:10 GMT by Variety
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Media Capital Technologies Names Jordan Lichtman as COO and General Counsel

Media Capital Technologies (MCT), a rapidly expanding player in the digital media infrastructure space, announced today that Jordan Lichtman will take on the dual roles of Chief Operating Officer (COO) and General Counsel. The move is part of the company’s broader strategy to accelerate product development, streamline operations, and reinforce its legal and compliance posture as it scales.

A New Chapter for MCT

Founded in 2023, MCT has positioned itself as a full‑stack platform that empowers publishers, streaming services, and content creators to distribute, monetize, and analyze their media assets across multiple ecosystems. The firm has already secured partnerships with several mid‑size broadcasters and is in talks with a handful of major ad‑tech firms. With a focus on real‑time analytics, AI‑driven content recommendation, and secure rights management, MCT aims to become the backbone of the next generation of media commerce.

In an interview with Variety, MCT CEO and co‑founder Amanda Patel said, “We’re entering a critical phase of growth, and we need a seasoned operational leader who can navigate the intersection of technology, media, and law. Jordan brings that rare combination of hands‑on engineering expertise and a deep understanding of the regulatory landscape that’s essential for a company operating in the digital media arena.”

Jordan Lichtman’s Proven Track Record

Jordan Lichtman joins MCT from a distinguished career that blends technology operations and legal practice. Prior to this appointment, Lichtman served as COO at the media‑tech startup PulseVision, where he oversaw a team of 200 engineers and drove the company’s expansion into international markets. During his tenure at PulseVision, the firm grew its annual recurring revenue from $12 million to $48 million, and secured a $100 million Series B round led by Insight Venture Partners.

Before PulseVision, Lichtman was a senior counsel at the law firm K&L Gates, focusing on intellectual property, entertainment contracts, and compliance with the Digital Millennium Copyright Act (DMCA). His experience in both the operational and legal realms makes him uniquely qualified to guide MCT as it negotiates complex licensing agreements, manages data privacy concerns, and expands into emerging markets.

Lichtman’s LinkedIn profile, linked in the Variety article, highlights his academic background: a dual degree in Computer Science and Law from Stanford University, complemented by a Master’s in Business Administration from Harvard Business School. He has also been a frequent speaker at industry conferences such as the Consumer Electronics Show (CES) and the Media & Entertainment Technology Expo.

Dual Role: COO and General Counsel

The decision to combine the COO and General Counsel functions under one individual reflects MCT’s lean operational model and the increasing legal complexity of media technology. As COO, Lichtman will be responsible for overseeing day‑to‑day operations, product development cycles, and the scaling of MCT’s cloud infrastructure. Simultaneously, as General Counsel, he will lead the company’s legal strategy, focusing on intellectual property protection, regulatory compliance, and contract negotiations with publishers, advertisers, and technology partners.

Patel noted, “Having a single leader oversee both operations and legal affairs creates a cohesive strategy and ensures that we’re not only building the best platform but also protecting our intellectual property and staying compliant with evolving data‑privacy laws.”

Impact on the Media Technology Landscape

Lichtman’s appointment is poised to accelerate MCT’s roadmap, particularly in the areas of AI‑driven content monetization and cross‑platform rights management. With his operational experience, MCT aims to shorten its product‑to‑market cycle from 12 months to under six months, a goal that will help the company secure a larger share of the $200 billion global media technology market.

In the same interview, Lichtman commented on MCT’s vision: “Our platform is built to give creators and publishers more control over their data and revenue streams. By integrating advanced analytics and secure rights management into one ecosystem, we’re making it easier for brands to reach audiences without compromising on compliance or user privacy.”

The media industry’s shift toward decentralized and subscription‑based models has intensified the need for robust, scalable solutions. MCT’s focus on real‑time analytics, AI recommendation engines, and secure tokenization of media assets positions it as a critical partner for companies looking to navigate the complex web of licensing, distribution, and monetization.

Future Plans and Partnerships

Looking ahead, MCT plans to launch a beta version of its new AI‑powered recommendation engine by Q4 2025. The engine will analyze user engagement data in real time to personalize content delivery across streaming platforms and social media channels. In addition, the company is in advanced discussions with a leading streaming service, Netflix, to pilot a pilot rights‑management module that will streamline royalty payments and licensing negotiations.

The Variety article links to MCT’s official press release, which includes detailed financial projections and a breakdown of upcoming milestones. According to the release, the company projects a 4‑year runway of $70 million based on current funding and a 15% annual burn rate.

Conclusion

Jordan Lichtman’s dual appointment as COO and General Counsel marks a pivotal moment for Media Capital Technologies as it seeks to cement its position as a leader in media infrastructure. With a leader who brings a deep blend of operational acumen and legal expertise, MCT is poised to accelerate its product development, strengthen its legal framework, and expand its market reach. As the media landscape continues to evolve, MCT’s integrated platform and Lichtman’s strategic leadership could well become a benchmark for the industry’s next wave of technology-driven media solutions.