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The Reigning Royalty: Variety's Definitive Ranking of Entertainment

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  Published in Media and Entertainment on Tuesday, August 19th 2025 at 21:37 GMT by Variety
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The Reigning Royalty: Variety's Definitive Ranking of Entertainment’s Biggest Stars

For decades, Hollywood has been obsessed with star power. But who really holds the crown? Variety recently tackled this monumental question, releasing a comprehensive and meticulously researched ranking of entertainment’s top stars – a list that sparked immediate debate and solidified some long-held assumptions while shaking up others. This isn't just about box office numbers or social media followers; it’s a deep dive into influence, cultural impact, longevity, and overall industry power.

At the very pinnacle sits Taylor Swift. The ranking acknowledges her unparalleled dominance in music, but extends far beyond that. Her ability to command headlines, drive record sales (and concert ticket sales – a phenomenon unto itself), and shape cultural conversations earns her the coveted number one spot. Variety highlights her savvy business acumen, her control over her narrative, and her undeniable influence on younger artists. The sheer scale of her "Eras Tour" alone cemented her position as an economic and cultural force unlike any other in recent history.

Following Swift is LeBron James, a testament to the power of athletic achievement extending into entertainment. His basketball prowess remains legendary, but his ventures into producing films and television shows through SpringHill Company demonstrate a broadening influence across multiple platforms. He’s not just an athlete; he's a brand, a businessman, and a cultural commentator with significant reach.

The third spot belongs to Beyoncé, whose artistry and business savvy have consistently redefined the landscape of music and performance. Her visual albums are events, her performances are iconic, and her ability to maintain relevance and innovation over decades is remarkable. The ranking emphasizes her control over her image and creative output, a key factor in her enduring power.

The list continues with a fascinating mix of established icons and rising stars. Drake secures the fourth position, reflecting his continued dominance in hip-hop and his entrepreneurial ventures beyond music. His influence on fashion and youth culture is undeniable. Fifth place goes to Rihanna, whose Fenty Beauty brand revolutionized the cosmetics industry while she simultaneously maintains a devoted fanbase awaiting her return to music. The ranking acknowledges her impact extends far beyond entertainment, demonstrating the power of entrepreneurship in building lasting legacy.

Further down the list, we see familiar faces like Oprah Winfrey (7th), whose media empire and philanthropic endeavors continue to shape conversations and influence millions. Her ability to connect with audiences on a deeply personal level remains unparalleled. Brad Pitt (8th) represents enduring Hollywood power, while Jennifer Aniston (9th) showcases the staying power of classic television stars who have successfully transitioned into film and beyond. Rounding out the top ten is Dwayne “The Rock” Johnson, whose charisma and global appeal make him a box office draw and a social media powerhouse.

Beyond the top ten, the list reveals several intriguing placements. Kim Kardashian (13th) demonstrates the power of reality television and strategic branding in building an empire. Her influence on fashion and beauty trends is undeniable. Ryan Reynolds (15th) exemplifies the rise of comedic actors as major entertainment forces, leveraging his wit and marketing savvy to build a successful career. The inclusion of younger stars like Zendaya (20th), known for her acting talent and fashion sense, highlights the evolving landscape of celebrity influence.

The methodology behind Variety’s ranking is complex, incorporating factors beyond simple metrics. They consider longevity, cultural impact, financial power, social media presence, critical acclaim, and overall industry perception. The weighting given to each factor is deliberately opaque, designed to prevent manipulation and ensure a holistic assessment. This has naturally led to debate – some argue certain individuals are undervalued while others feel the ranking accurately reflects current power dynamics.

One of the most significant takeaways from this list isn't just who made it, but what it reveals about the changing nature of fame and influence in the 21st century. The traditional gatekeepers of Hollywood have less control than ever before, with social media and direct-to-consumer platforms empowering individuals to build their own brands and connect directly with audiences. Entrepreneurship is increasingly vital for sustaining a career, and cultural impact extends far beyond entertainment itself.

The ranking also underscores the importance of longevity. While fleeting viral moments can generate temporary buzz, true star power requires sustained relevance and adaptability across evolving media landscapes. Those who have managed to build lasting careers – whether through music, acting, sports, or business – are ultimately rewarded with a place among entertainment’s elite.

Ultimately, Variety's ranking serves as a snapshot of the current landscape of celebrity influence, sparking conversation and prompting reflection on what it truly means to be a star in today's world. It’s a testament to the enduring fascination we have with those who capture our attention and shape our culture – and a reminder that the definition of “star power” is constantly evolving.