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Netflix with Beyonce make splash despite NFL ratings fall

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Netflix's debut NFL broadcasts on Christmas Day received positive reviews and record streaming ratings but still attracted fewer viewers than the linear broadcasts last Christmas. Christmas Day sport in the USA has traditionally been the preserve of NBA basketball and their ratings for games on linear television were significantly below Netflix's NFL games with the five games averaging 5.
The article discusses the impact of Netflix's streaming service and Beyoncé's involvement in high-profile events on the entertainment landscape, despite a noted decline in NFL ratings. Netflix has continued to make significant strides in the streaming market, with its content offerings drawing substantial viewership. Meanwhile, Beyoncé's participation in events like the Super Bowl halftime show has historically boosted viewership and engagement, even as traditional TV viewership, particularly for NFL games, has seen a downturn. This trend highlights a shift in consumer behavior towards on-demand streaming services and high-value live events, showcasing how entertainment giants like Netflix and cultural icons like Beyoncé can still command large audiences in an era where traditional television viewership is waning.

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[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/netflix-with-beyonce-make-splash-despite-nfl-ratings-fall/ar-AA1wAC3q ]