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Pentagon poured money into social media influencers and TV stars to attract Gen Z: report

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. encers-and-tv-stars-to-attract-gen-z-report.html
  Print publication without navigation Published in Media and Entertainment on , Last Modified on 2026-04-17 15:08:19 by MSN

The Pentagon enlisted entertainers MrBeast, Kelly Clarkson and Guy Fieri last year to help boost flagging enlistment, according to newly revealed documents. Rolling Stone obtained a Government Accountability report last month showing a 10-percent decline in military favorability among the Generation Z cohort,

The article from MSN discusses a report by The Intercept revealing that the Pentagon has been investing in social media influencers and TV stars to engage Generation Z in military recruitment efforts. This initiative comes in response to the U.S. Army missing its recruitment goals by 15,000 in the previous year. The strategy involves leveraging the popularity of influencers and celebrities to make military service appear more appealing and relatable to younger audiences. The report highlights concerns about the ethics and transparency of such recruitment tactics, questioning the implications of using entertainment figures to promote military enlistment.

Read the Full MSN Article at:
https://www.msn.com/en-gb/entertainment/celebrities/pentagon-poured-money-into-social-media-influencers-and-tv-stars-to-attract-gen-z-report/ar-AA1wMaKL