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Social media and marketing trends for 2025 according to Hootsuite

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The article from Merca20 discusses Hootsuite's predictions for social media and marketing trends in 2025. Key points include the rise of social commerce, where platforms will increasingly integrate shopping features directly into social media, enhancing the user experience by allowing purchases without leaving the app. Video content will continue to dominate, with short-form videos like those on TikTok and Instagram Reels becoming even more prevalent, alongside an increase in live streaming for real-time engagement. AI and automation will play a larger role in content creation, personalization, and customer service, making interactions more efficient and tailored. Privacy and data protection will become more critical, with users demanding greater control over their data, leading to more transparent data practices by companies. Additionally, sustainability and social responsibility will influence brand narratives, as consumers increasingly support brands that align with their values. Lastly, micro-influencers will gain traction over mega-influencers due to their perceived authenticity and higher engagement rates.

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[ https://www.merca20.com/social-media-and-marketing-trends-for-2025-according-to-hootsuite/ ]