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How One Creator Built A Candy Empire Through Social Media


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Published in Media and Entertainment on Tuesday, December 24th 2024 at 6:44 GMT by Forbes   Print publication without navigation

  • Social media star turned entrepreneur Jamie Laing has proven the skeptics wrong by revolutionizing the candy market with his brand Candy Kittens.

The article from Forbes, published on December 23, 2024, by Ian Shepherd, details the journey of a creator who built a candy empire through the strategic use of social media. The entrepreneur, starting with a modest following on platforms like Instagram and TikTok, leveraged viral content and innovative marketing techniques to grow their brand. Key to their success was engaging directly with their audience, using user-generated content, and capitalizing on trends to create buzz around their unique candy offerings. The article highlights how the creator's understanding of social media algorithms, combined with a genuine passion for candy-making, allowed them to scale from a small operation to a multi-million dollar enterprise, illustrating the power of digital platforms in modern entrepreneurship.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/ianshepherd/2024/12/23/how-one-creator-built-a-candy-empire-through-social-media/ ]

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