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Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry and Why the Mid-Market Is Its 'Superpower'

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When Phil Hutcheon started Dice in 2014, the CEO sought to answer one basic question about the concert industry: "Why is it that one of the best experiences that you can go to starts off in such a crappy situation?
The article from MSN discusses Phil Hutcheon, the CEO of DICE, a ticketing platform, and his perspective on the ticketing industry over the past decade. Hutcheon highlights DICE's mission to combat dynamic pricing, where ticket prices fluctuate based on demand, which he believes disadvantages fans and artists. He explains how DICE has focused on protecting both fans and artists by ensuring fair pricing and preventing ticket touting. The article also touches on the concept of the "mid-market" being DICE's superpower, suggesting that their platform excels in serving a broad, yet often overlooked, segment of the music market that includes smaller to medium-sized venues and events. This approach not only fosters a more intimate connection between artists and fans but also supports the sustainability of the live music ecosystem by providing an alternative to the monopolistic practices seen in larger ticketing companies.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/music/dice-ceo-phil-hutcheon-on-a-decade-of-fighting-dynamic-pricing-in-the-ticketing-industry-and-why-the-mid-market-is-its-superpower/ar-AA1xbUfb ]