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Independent brand Simon Cracker denounces luxury fashion system with upcycled parodies


Published on 2025-01-19 17:24:08 - Yahoo
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  • The independent Italian fashion brand Simon Cracker denounced the luxury fashion system with an upcycled collection previewed during Milan Fashion Week on Sunday that riffed on what they see as bygone days of quality and creativity.

The article from Yahoo Lifestyle discusses how the independent Italian fashion brand Simon Cracker has publicly denounced the use of AI in fashion, particularly in response to a recent fashion show where AI-generated designs were showcased. Simon Cracker, known for its commitment to sustainability and ethical production, criticized the fashion industry's move towards AI, arguing that it undermines the human creativity, craftsmanship, and ethical considerations that are central to their brand identity. The brand's founders, Simone Botte and Filippo Biraghi, expressed concerns over AI's potential to devalue the work of human designers and artisans, emphasizing the importance of maintaining a human touch in fashion to preserve its cultural and artistic value. They advocate for a return to traditional methods that respect both the environment and the people involved in the production process.

Read the Full Yahoo Article at:
[ https://www.yahoo.com/lifestyle/independent-brand-simon-cracker-denounces-185158829.html ]
Contributing Sources