Former Disney exec who led Marvel and Star Wars acquisitions advises caution on 'brand withdrawls' as Amazon charts James Bond's future

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Former Disney exec who led Marvel and Star Wars a .. withdrawls' as Amazon charts James Bond's future

Former Disney exec who led Marvel and Star Wars acquisitions advises caution on 'brand withdrawls' as Amazon charts James Bond's future

^{Published on 2025-03-04 06:44:13 - MSN}

Former Disney executive Kevin Mayer, known for leading Marvel and Star Wars acquisitions, advises Amazon to preserve James Bond's legacy with careful brand management as the tech giant integrates the franchise into its streaming-first strategy.

The article discusses insights from former Disney executive Kevin Mayer, who was instrumental in Disney's acquisitions of Marvel and Star Wars. Mayer advises caution regarding the potential withdrawal of major brands from streaming platforms, highlighting the strategic importance of maintaining a strong content library. This comes at a time when Amazon is contemplating the future of the James Bond franchise, considering whether to continue with the iconic series or explore new directions. Mayer's comments underscore the delicate balance between leveraging established IPs for subscriber growth and the risks associated with over-reliance on a few key franchises. His perspective is particularly relevant as the entertainment industry navigates the complexities of content strategy in the streaming era.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/former-disney-exec-who-led-marvel-and-star-wars-acquisitions-advises-caution-on-brand-withdrawls-as-amazon-charts-james-bond-s-future/ar-AA1AdbVN ]

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Former Disney exec who led Marvel and Star Wars acquisitions advises caution on 'brand withdrawls' as Amazon charts James Bond's future