Media and Entertainment
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Media and Entertainment
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Wed, December 18, 2024
[ 06:04 PM ] - United States, Mumbrella
The 2024 roundup: These were the standout media pitches of the year
Mon, December 16, 2024
[ 05:04 PM ] - United States, Mumbrella
ABC appoints former Nine boss Hugh Marks as managing director

The 2024 roundup: These were the standout media pitches of the year


Published on 2024-12-18 18:04:07 - Mumbrella
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  • Frustrations over the state of pitching have grown over the past year, with many arguing the process has significantly worsened.Defined as the competitive process through which advertising agencies and consultancies win new business,

The article from Mumbrella, titled "The 2024 Roundup: These were the standout media pitches of the year," highlights the most effective and memorable media pitches of 2024. It discusses how media professionals navigated the evolving landscape of media relations, focusing on creativity, relevance, and personalization in their pitches. Key points include the success of pitches that utilized innovative storytelling, integrated multimedia elements, and tailored content to specific journalists' interests. The article also notes the importance of timing, with several standout pitches capitalizing on current events or cultural moments. Additionally, it mentions the rise of AI and data-driven insights in crafting pitches that resonate with both the media and the audience, showcasing a blend of technology and human creativity. The roundup serves as both a celebration of successful strategies and a guide for future media pitches.

Read the Full Mumbrella Article at:
[ https://mumbrella.com.au/the-2024-roundup-these-were-the-standout-media-pitches-of-the-year-860769 ]

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