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[ Wed, Mar 05th ]: Reuters
Janaki Venugopalan
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Inflated 'Kim Kardashian' takes over New York's Times Square in SKIMS swim set; social media reacts, 'Ok for children?'

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  SKIMS unveiled its new swimwear collection in Times Square featuring a large balloon of Kim Kardashian. The line includes versatile swimsuits and accessories available in five colours.

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Kim Kardashian has launched a new campaign for her SKIMS Swim collection, featuring herself in an inflatable version of the swimwear, which has taken over New York's Times Square. The campaign, aimed at promoting the new swimwear line, showcases Kim in various poses, including one where she is seen lounging on a giant inflatable version of the swimwear. Social media reactions have been mixed, with some users questioning the appropriateness of the display for children, given its provocative nature. The campaign has sparked discussions about the boundaries of public advertising and the influence of celebrity culture on public spaces. Meanwhile, SKIMS continues to expand its market presence with innovative marketing strategies.

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