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Reds, FOX19 Announce Landmark Content Partnership

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  Published in Media and Entertainment on Monday, March 9th 2026 at 13:48 GMT by MLB
      Locales: Ohio, UNITED STATES

CINCINNATI, OH - March 9th, 2026 - The Cincinnati Reds are dramatically reshaping how fans experience the team, announcing today a landmark partnership with Gray Media, parent company of FOX19, designed to significantly expand local content and deepen engagement. This isn't simply a broadcast deal; it's a full-scale content production collaboration, poised to deliver an unprecedented level of access and storytelling surrounding the beloved baseball franchise.

The cornerstone of this initiative is a state-of-the-art studio being constructed inside Great American Ball Park. This isn't a remote setup; it's a fully integrated production hub, signaling the Reds' commitment to becoming a true media player alongside traditional broadcasters. The studio will serve as the nerve center for a range of new programming, including live pre- and post-game shows, exclusive behind-the-scenes documentaries, player profiles, and expanded digital coverage accessible across both FOX19's digital platforms (FOX19.com) and the Reds' own growing digital footprint.

"We are thrilled to partner with Gray Media and FOX19 to further expand the Reds' presence in the Cincinnati market," stated Reds Chief Revenue Officer Brian Bannister during a press conference earlier today. "This investment in local content production isn't about adding a few extra minutes to the pre-game show. It's about building a 365-day-a-year connection with our fans. We want to tell the stories behind the players, the team, and the community impact. It's about making every fan feel closer to the Reds, regardless of whether they're at the ballpark or watching from home."

This move comes amidst a broader trend in professional sports of teams taking control of their narratives. Historically, teams relied heavily on national and regional sports networks to tell their stories. However, the rise of streaming services and the increasing importance of direct-to-consumer content have prompted many organizations to invest in their own production capabilities. The Reds are clearly positioning themselves at the forefront of this shift.

FOX19 General Manager Kevin Callahan echoed the sentiment, adding, "FOX19 is proud to be the exclusive home of the Reds' expanded local content. This partnership allows us to deliver even more of the stories, personalities, and moments that make the Reds such an important part of our community. We've always been committed to local news and local sports, and this collaboration will take that commitment to a whole new level."

Sources within both organizations suggest the planned content will go beyond typical game analysis. Expect longer-form documentaries exploring the rich history of the Reds, highlighting pivotal moments and legendary players. There are also plans for regular features focusing on the team's community outreach programs and the impact they have on the Greater Cincinnati area. A key element will be leveraging social media platforms, utilizing short-form video and interactive content to reach younger demographics.

The studio, currently under construction, is slated for completion just in time for the 2026 baseball season. Details regarding specific programming schedules and on-air talent are still under wraps, but sources indicate that both FOX19 personalities and newly hired Reds-specific content creators will be involved. The Reds are reportedly seeking individuals with strong storytelling abilities and a deep understanding of baseball. Furthermore, the team is exploring virtual reality and augmented reality integrations to provide immersive experiences for fans.

The financial terms of the partnership were not disclosed, but industry analysts estimate the deal to be worth several million dollars annually. This investment signals a significant commitment from both the Reds and Gray Media to providing fans with a premium viewing experience. The hope is that this expanded content offering will not only boost viewership and engagement but also drive ticket sales and merchandise revenue.

This partnership isn't just about baseball; it's about community. Cincinnati has a deeply ingrained baseball culture, and the Reds recognize the importance of nurturing that connection. By providing fans with more access, more stories, and more reasons to cheer, the Reds and FOX19 are aiming to solidify their position as cornerstones of the Cincinnati sports landscape. Fans can expect to see the first fruits of this collaboration beginning with Spring Training coverage and building to a full schedule of programming throughout the 2026 season and beyond.