Media and Entertainment
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Bell Media and Shopsense AI Bring Curated Shoppable TV to Canadian Viewers


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Published in Media and Entertainment on by Yahoo Finance   Print publication without navigation

Bell Media has partnered with Shopsense AI to bring innovative second-screen shopping experiences to millions of Canadian viewers.

Bell Media has partnered with Shopsense AI to introduce a new feature called "Shop This" on its CTV and Noovo apps, enhancing the shopping experience for viewers by allowing them to purchase products seen in TV shows directly from their screens. This initiative, set to launch in the fall, will enable viewers to click on a "Shop This" button to access a curated shopping experience where they can buy items like clothing, furniture, and decor featured in various programs. The integration aims to capitalize on the trend of shoppable TV, making it easier for consumers to engage with and purchase products in real-time as they watch their favorite shows. This move not only enhances viewer engagement but also opens up new revenue streams for Bell Media through affiliate marketing and direct sales.

Read the Full YAHOO!Finance Article at:
[ https://finance.yahoo.com/news/bell-media-shopsense-ai-bring-143000200.html ]

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