Upfronts 2025: Networks pivot to streaming and sports as viewing habits evolve

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Upfronts 2025: Networks pivot to streaming and sports as viewing habits evolve

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Upfronts 2025: Networks pivot to streaming and sports as viewing habits evolve

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^{Published in Media and Entertainment on Thursday, May 15th 2025 at 10:24 GMT by NewscastStudio}

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read More

In the 2025 upfronts, major television networks are increasingly focusing on streaming services and sports content as viewing habits continue to evolve, according to an article from NewscastStudio published on May 14, 2025. Networks such as NBCUniversal, Fox, and Warner Bros. Discovery are heavily promoting their streaming platforms like Peacock, Tubi, and Max, respectively, in response to the growing trend of cord-cutting and the demand for on-demand content. Additionally, there is a significant emphasis on sports programming, with networks securing exclusive rights to major sporting events to attract and retain viewers. The article highlights how these strategic shifts are aimed at adapting to the changing media landscape and meeting the preferences of modern audiences who increasingly favor flexible, digital viewing options.

Read the Full NewscastStudio Article at:
[ https://www.newscaststudio.com/2025/05/14/upfronts-2025-networks-pivot-to-streaming-and-sports-as-viewing-habits-evolve/ ]

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