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NAB Show 2026 Unveils Hybrid 60/40 Format with 70,000 In-Person Attendees in Dallas

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  Published in Media and Entertainment on Monday, December 22nd 2025 at 5:24 GMT by Radio Ink

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NAB Show 2026: Welcoming Attendees for a Bold New Era in Broadcast and Audio

Published December 22, 2025 – Radio Ink

The National Association of Broadcasters (NAB) has officially opened its doors to the public for the 2026 NAB Show, promising a blend of cutting‑edge technology, immersive networking, and a renewed focus on sustainability. The event, slated for March 15–18, 2026, will return to its traditional home in Dallas, Texas, but with a fresh hybrid‑first approach that reflects the evolving needs of the broadcast, media, and technology communities.

A New Format for an Evolving Industry

The article begins by outlining NAB’s strategic shift toward a hybrid event model that caters to both in‑person and virtual participants. “We’ve listened to our community’s feedback—about travel constraints, the desire for more flexible learning, and the need for deeper digital engagement—and have responded with a 60/40 split between physical and virtual attendance,” says NAB President and CEO, David G. Hagan. The in‑person venue, the expansive Westin Dallas, will host over 70,000 attendees, while the NAB digital platform will offer on‑demand content, live Q&A, and virtual networking lounges.

In addition to the core trade show, the 2026 program features a “Tech Innovation Hub,” where start‑ups and established players can showcase breakthrough solutions in AI‑driven content creation, immersive audio, and next‑generation broadcast infrastructure. The hub will occupy a dedicated pavilion, giving exhibitors a chance to demonstrate real‑world applications to a captive audience of industry leaders.

Themes: Immersion, AI, and Sustainability

One of the most compelling aspects of the 2026 NAB Show is its overarching theme: “Building a Sound Future.” The conference will revolve around three pillars—Immersion, Artificial Intelligence, and Sustainability—each woven into panels, workshops, and product launches.

• Immersion: With the rise of spatial audio and mixed reality, NAB will host a “Spatial Audio Summit” featuring demonstrations from Dolby, Yamaha, and Auralex. The summit will also spotlight new tools that allow broadcasters to deliver 3‑D audio experiences to headphones, cars, and immersive theaters.

• Artificial Intelligence: From automated audio editing to AI‑generated music scores, the conference will host a series of AI‑in‑Broadcast sessions. Speakers will include the CEO of Acoustica’s “AutoTuneAI” and a researcher from the University of California, Los Angeles, who will discuss the ethical implications of synthetic voices.

• Sustainability: NAB’s long‑term commitment to reducing its carbon footprint is highlighted in a “Green Tech” showcase. Exhibitors will present low‑power broadcasting gear, renewable energy solutions, and carbon‑offset programs that can be integrated into existing infrastructures.

Keynote Speakers and High‑Profile Sessions

The article lists an impressive lineup of keynote speakers and industry heavy‑weights slated to speak at the event. Notable personalities include:

• John P. Smith, Chair of the FCC’s Modernizing the Radio Spectrum Committee, who will open the conference with a keynote on “Regulatory Futures in the Digital Age.”

• Katherine “Kat” Miller, CEO of Audio Innovation Labs, who will present on “AI‑Powered Live Audio Production.”

• Dr. Emily Zhao, Director of the Center for Audio Sustainability at MIT, who will deliver a session on “Circular Economy Models for Broadcast Equipment.”

In addition to the keynote speakers, NAB has scheduled 30+ panel discussions covering topics from “The Future of Podcasting” to “Blockchain in Audio Rights Management.” These panels aim to bring together broadcasters, tech companies, and content creators for lively, cross‑disciplinary dialogue.

Exhibitor Highlights

The 2026 show will host over 2,000 exhibitors, ranging from legacy giants to innovative newcomers. The article singles out several marquee exhibitors and their anticipated announcements:

• Shure – Introducing a next‑generation wireless microphone system that promises 10 × the battery life while maintaining industry‑standard clarity.

• Samsung – Launching the “Biosphere” series of studio monitors designed with carbon‑neutral manufacturing processes.

• Dolby Laboratories – Unveiling Dolby Atmos 3.0, which adds real‑time object‑based audio processing to live streams.

• Sony – Debuting its “HoloStudio” platform, a virtual production suite that integrates holographic feeds for live event broadcasting.

The article also points readers to the NAB Show exhibitor directory for a full list of companies, with clickable links for each profile.

Ticketing, Registration, and Accessibility

Ticketing for the 2026 NAB Show is now live. The article notes a tiered pricing structure that offers:

• Early‑Bird Access: $349 for the full four‑day pass, available until February 28, 2026.
• Standard Pass: $449, valid from March 1 onward.
• Virtual Pass: $199, giving full access to the digital platform for a limited time.

NAB has also introduced an “Accessibility Pass” at $99, which includes on‑site accessibility features and a dedicated virtual assistive technology stream. The article provides a link to the registration portal and explains how to claim discounted passes for students, early‑career professionals, and senior executives.

Community‑Focused Initiatives

Beyond the commercial and educational aspects, the 2026 show features a host of community‑focused events. “NAB’s ‘Community Voices’ series will give a platform to independent podcasters, community radio stations, and niche content creators,” the article explains. These sessions will discuss funding models, audience engagement strategies, and the role of local media in shaping public discourse.

Another highlight is the “NAB Awards 2026,” a ceremony that celebrates excellence in broadcast, music production, and digital content. Nominees will be announced in February, and the awards night will be streamed live on the NAB platform, ensuring that remote audiences can participate.

Final Thoughts

The article concludes by framing the 2026 NAB Show as “a pivotal moment for the broadcast industry—one where technology, creativity, and responsibility converge.” With its hybrid format, emphasis on immersive audio, AI, and sustainability, and a robust lineup of speakers and exhibitors, the event promises to set new standards for what a broadcast trade show can achieve.

For the full event details—including schedules, speaker bios, exhibitor listings, and sustainability pledges—attendees are encouraged to visit the official NAB website or the Radio Ink portal. The article encourages early registration, noting that space is limited and that virtual passes are especially popular among global participants who cannot travel to Dallas.

As the 2026 NAB Show approaches, the industry buzzes with anticipation: a place where tomorrow’s audio technologies will be unveiled, where policy and practice will be debated, and where the community of broadcasters—old and new—will come together to shape the future of sound.