Media and Entertainment
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Own, a new social media app, aims to tokenize the creator economy | TechCrunch


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Published in Media and Entertainment on by TechCrunch   Print publication without navigation

Own is the latest alternative to TikTok to emerge in the market, featuring blockchain technology and a token economy.

The article from TechCrunch dated June 17, 2025, discusses the launch of Own, a new social media platform that aims to revolutionize the creator economy by tokenizing content. Own allows creators to mint their posts as non-fungible tokens (NFTs), enabling them to monetize their content directly and retain ownership over their digital assets. The platform integrates blockchain technology to ensure transparency and security, and it also features a unique revenue-sharing model where both creators and their engaged audience can earn tokens. Own's founders believe this approach will empower creators and foster a more equitable digital ecosystem, challenging the dominance of traditional social media giants.

Read the Full TechCrunch Article at:
[ https://techcrunch.com/2025/06/17/own-a-new-social-media-app-aims-to-tokenize-the-creator-economy/ ]

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