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WWI & IIM Mumbai Form Advisory Board for Media & Entertainment MBA

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  Published in Media and Entertainment on Tuesday, January 13th 2026 at 20:22 GMT by The Hans India

Mumbai, India - January 14th, 2026 - A significant development in the landscape of media and entertainment education has occurred today, as Whistling Woods International (WWI), a leading film school, and the Indian Institute of Management (IIM) Mumbai, a premier business school, announced the formation of a High-Impact Advisory Board for their collaborative MBA in Media & Entertainment program. This initiative marks a deliberate effort to deeply integrate industry best practices and emerging trends into the curriculum, ensuring graduates are not just academically prepared, but also equipped with the practical knowledge and network to thrive in a rapidly evolving sector.

The burgeoning media and entertainment industry in India, and globally, demands professionals who possess a unique blend of creative understanding and business acumen. Recognizing this critical need, WWI and IIM Mumbai have taken a proactive step by assembling a distinguished panel of industry leaders onto this advisory board. While the specific names of these leaders have not yet been publicly released, sources indicate the board includes individuals with extensive experience in content creation, distribution (spanning traditional and digital platforms), and technological innovation - areas that are dramatically reshaping the entertainment landscape.

Why This Matters: The Evolution of Media Education

For years, a common critique of MBA programs, and higher education in general, has centered on the disconnect between theoretical frameworks taught in classrooms and the realities faced by professionals on the job. This advisory board directly addresses that concern. By incorporating direct input from individuals actively shaping the industry, the MBA program promises to stay ahead of the curve. The syllabus will be continuously reviewed and updated to reflect the latest shifts in audience consumption habits, revenue models, and the technologies driving content creation and distribution.

"The media and entertainment industry is in a constant state of flux," stated Dr. Anjali Sharma, Director of IIM Mumbai's MBA program, in a brief press release. "Maintaining relevance in such a dynamic environment is paramount. This advisory board isn't just about offering suggestions; it's about actively shaping the learning experience and ensuring our students are prepared to lead and innovate."

Focus Areas: Content, Distribution & Emerging Tech

The board's mandate extends beyond simply updating content topics. Key areas of focus include:

• Content Creation: The evolution of storytelling formats, the rise of user-generated content, and the changing role of scriptwriters, directors, and producers will be core discussion points. This includes examining the impact of AI-assisted content creation tools, a burgeoning trend with significant implications for the future of the industry.
• Distribution Strategies: With the proliferation of streaming services and the decline of traditional media outlets, the advisory board will address the challenges and opportunities in content distribution. Understanding how to reach audiences across various platforms - from linear television to social media to metaverse experiences - will be crucial.
• Emerging Technologies: The group is expected to provide guidance on integrating emerging technologies like blockchain (for content rights management), augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) into the curriculum. These technologies are not just affecting content delivery; they are fundamentally changing how content is created and consumed.

Blended Learning Enhanced

The existing MBA program is already known for its blended learning approach, combining traditional classroom instruction with online modules, case studies, and industry guest lectures. The advisory board is anticipated to significantly enhance this approach by providing even more practical, hands-on experiences and real-world perspectives. Students can expect increased opportunities for internships, mentorships, and collaborative projects with industry partners.

The establishment of this High-Impact Advisory Board signals a commitment from WWI and IIM Mumbai to provide a truly transformative MBA experience for aspiring media and entertainment professionals. The collaboration highlights the growing recognition that success in this sector requires a unique synergy of creative vision and business acumen - a combination this program aims to cultivate.