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Morgan Stanley swaps Spotify for Disney as top media pick into 2025

Morgan Stanley has shifted its investment focus in the media sector, replacing Spotify with Disney as its top pick heading into 2025. This decision comes as part of a broader analysis by Morgan Stanley's analyst Benjamin Swinburne, who sees Disney as better positioned to capitalize on the evolving media landscape. Disney's strategic moves, including its direct-to-consumer initiatives and potential for margin expansion, are highlighted as key reasons for the upgrade. Conversely, Spotify, despite its growth, faces challenges with profitability and competition, leading to a downgrade in its stock rating. The report also discusses the broader media industry trends, including the shift towards streaming services and the impact of macroeconomic conditions on advertising revenues, which could affect companies like Disney in the short term but are expected to benefit them in the long run.

Read the Full Business Insider Article at:
[ https://markets.businessinsider.com/news/stocks/morgan-stanley-swaps-spotify-for-disney-as-top-media-pick-into-2025-1034151280 ]

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